Local business owner, entrepreneur, and social media expert Estelle Keeber is swapping her bed for a concrete floor at King Power Stadium on March 19, 2025, as she takes part in Sleep Easy 2025. The event, organised by YMCA Leicestershire, raises crucial funds and awareness for youth homelessness—an issue affecting thousands of young people across the UK.
For Estelle, this isn’t just another fundraising challenge; it’s a continuation of her commitment to using her platform, business influence, and social reach for good. Having previously raised £1,000 for domestic violence charity Women’s Aid and participated in the Freeze Your Bits and Bobs Off campaign, she’s no stranger to stepping up for causes that matter.
“As a business owner, I know the power of community and how important it is to give back. Homelessness is a crisis that shouldn’t exist, and if sleeping outside for a night can raise awareness and funds to change lives, then I’m all in.” – Estelle Keeber
Advertising for a Cause: A Unique Sponsorship Opportunity
To help raise even more funds, Estelle is offering four businesses the chance to advertise their logo on her Sleep Easy ‘box’ for just £50 sponsorship. Not only will this support a fantastic cause, but sponsors will also receive social media shoutouts to Estelle’s engaged business audience across Instagram, Facebook, and LinkedIn.
“This is a win-win. Businesses get visibility, they support a great cause, and together, we create even more impact. Whether you’re a small business or a local brand looking to give back, this is an easy way to get involved.”
Businesses interested in sponsoring a spot can email [email protected] to secure their place—but be quick, as spaces are limited!
Using Social Media for Impact
With a strong following on Instagram and LinkedIn, Estelle is taking this opportunity to raise awareness beyond Leicester, showing how small actions—like signing up for Sleep Easy 2025—can lead to meaningful change. Her business journey has always been about empowering others, and now she’s extending that mission to helping vulnerable young people find stability, safety, and a future.
“Social media isn’t just about business growth—it’s a tool for real impact. I want to use my platforms to bring attention to homelessness, encourage more people to get involved, and show that businesses can do more than just make a profit—we can make a difference.”
Why Sleep Easy 2025 Matters
Sleep Easy isn’t about pretending to experience homelessness—it’s about shedding light on the realities young people face when they have nowhere to turn. Since 2023, the event has raised over £45,000 for housing, support services, and community programs that provide long-term solutions for homelessness in Leicestershire.
By participating, Estelle is joining hundreds of individuals, local leaders, and businesses in a night of solidarity and action.
Event Details:
Date: Wednesday 19th March 2025
Location: King Power Stadium, Leicester City Football Club
Registration: £20 + fundraising commitment
Sign up: www.ymcaleics.org.uk/events/sleepeasy25
Join the Movement
Estelle is calling on fellow business owners, entrepreneurs, and community members to step up and make a difference. Whether it’s by signing up, donating, sponsoring a spot on her box, or simply sharing the message, everyone has a role to play in tackling youth homelessness.
“We all have the power to create change, whether it’s through our businesses, social platforms, or just showing up. Let’s do this together.”
