Football club scores a winner with show homes opening at £105m development

Image credit: Representatives from Immingham Town FC were invited to open two new show homes at Beal Homes’s Highfields development in the Lincolnshire town, after being named as winners of the housebuilder’s “Community Chest” initiative. Pictured, from left, are Beal Sales Executive Eden Kennedy, Immingham Town FC Vice-Captain Alfie Davy and First Team Manager Jon Davy, and Beal Senior Sales Executive Laura Proctor.

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Immingham Town FC representatives opened two new show homes at Beal Homes' £105m Highfields development in Immingham, Lincolnshire, after winning a £1,000 sponsorship through Beal's "Community Chest" initiative. The development will bring 525 new homes to the area, and the event marked a significant milestone for the project. The sponsorship will help the football club improve its facilities and support grassroots football.

Press Release

LINCOLNSHIRE, UK - April 7, 2026

A local football club has teamed up with award-winning Beal Homes to launch show homes at a £105m development in Lincolnshire.

Immingham Town FC First Team Manager Jon Davy and Vice-Captain Alfie Davy performed the opening of the two new show homes at Beal’s prestigious Highfields development in Immingham, North East Lincolnshire.

It marks a key milestone for the development, which is bringing 525 new homes to the growing town.

The Immingham Town FC representatives had the honour of opening the show homes after being named as the winners of a Beal “Community Chest” initiative.

The scheme sees worthy local causes nominated to be in with a chance of winning £1,000 in sponsorship from Beal, with people invited to vote for who they want to win the funding by liking and commenting on Beal social media posts.

As well as winning the £1,000 donation, representatives from Immingham Town FC were invited to kick off an open day, which saw invited guests, including buyers who have already reserved at Highfields, given the first opportunity to explore the show homes.

The show homes are a two-bedroom Cropton house type and a four-bedroom Harome, with both designs showcased for the first time by Beal.

Homes currently available at Highfields range from the two-bedroom Farndale, priced at £165,000, to the four-bedroom Thorndale at £333,000.

Harriet Walker, Field Sales Manager of East Yorkshire-based Beal, said: “We’re really pleased to open our new show homes and it was a pleasure to have Immingham Town FC join us for the occasion.

“Highfields is a major, long-term investment in Immingham, and we’re keen to play an active role in the local community as the development grows, so it was great that the town’s football club could do the honours for the show homes opening.

“Since launching Highfields last summer we’ve seen strong sales and high levels of interest. We expect that to intensify now that the show homes are open and house hunters can truly experience the exceptional quality and choice we offer.”

First Team Manager Jon Davy said the funding was a big boost for Immingham Town FC.

He said: “We’re absolutely delighted and incredibly grateful to have been awarded the Community Chest.

“The funding will make a real difference, helping us to continue developing our facilities and providing a better environment for players, supporters and visiting teams. In particular, we’re looking to invest in improvements that enhance the matchday experience and support the growth of grassroots football at the club.”

Notes to editors

  • Family-owned Beal Homes has been building new, high-quality homes for almost 60 years. Chief Executive Richard Beal represents the seventh generation of his family to have run construction businesses.
  • Focused on building homes in Hull, East Yorkshire and Lincolnshire, Beal has delivered almost 100 developments and is committed to the region for the long term.
  • East Yorkshire-based Beal employs 160 staff in the region, including 80 skilled craftsmen, and has a trusted network of local suppliers and contractors, some of whom have worked with the company for more than 20 years.
  • The business is driven by a passion for quality and customer service. Every Beal customer is guaranteed a unique and personal buying experience, reflecting the company’s inspiring vision “to create exceptional homes as individual as our customers”.
  • Beal is the only housebuilder of its size offering a bespoke design service to every buyer. Customers work with the housebuilder’s expert team of designers in Beal’s Design Lounge to customise their new home to fit their lifestyle and tastes perfectly, with the opportunity to change the internal layout and choose from hundreds of high-quality fixtures, fittings and finishes.

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