Findike’s ‘Passenger’ Surpasses 32,000 TikTok Videos, Expanding Its Global Reach

Editorial Brief
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Findike's track "Passenger" has been featured in over 32,000 TikTok videos, amassing more than 20 million views, since its release in December 2024. The track's popularity on TikTok and nearly 3,000 Shazam recognitions show its ongoing appeal and discovery by new audiences. This highlights the role of social media and music discovery platforms in extending the reach of electronic music.

EDITORIAL INSIGHT: Context, industry insight and market perspectives of this news story

Findike’s “Passenger” has gained notable traction among social media users, with TikTok serving as a key driver of ongoing engagement. The track’s popularity on the platform points to the continued role of user-generated content in amplifying music releases, especially within the electronic genre.

For artists and labels, this level of organic reach on platforms like TikTok and Shazam can provide extended exposure beyond traditional marketing campaigns. While such milestones are increasingly common for tracks that resonate with online communities, they offer a practical example of how digital platforms are shaping the lifecycle of music releases.

Story Ideas
Industry trend

The Business Impact of Social Media on Music Labels

Investigate how social media platforms like TikTok are impacting business strategies for music labels, using Deep Poison Records' success with Findike's 'Passenger' as an example.

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Consumer trend

The Role of TikTok in Reviving Older Music Tracks

Explore how TikTok is influencing the popularity of older music tracks, using Findike's 'Passenger' as a case study for how user-generated content can drive music discovery long after a song's release.

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Press Release

SAKARYA, TURKEY – October 25, 2026

Findike’s “Passenger” continues to expand its reach across social media, with the track now featured in more than 32,000 TikTok videos and generating over 20 million estimated views on the platform. Released in December 2024 on Deep Poison Records, “Passenger” has continued to attract attention from creators using the track in their videos. The growing number of TikTok uses highlights the track’s ongoing visibility and continued discovery by new audiences.

The Radio Edit has also recorded 2,927 Shazam recognitions, reflecting listeners’ efforts to identify the track beyond social media. These milestones demonstrate how electronic music can continue reaching audiences through user-generated content and music discovery platforms long after its initial release.

Notes to editors

Findike is the artist name of Emrah Fındık, a Turkish electronic music producer and DJ who has been producing music since 2006. His work spans Progressive House, Melodic House & Techno, and Deep House. Findike founded Findike Records in 2017 and also operates Deep Poison Records and Dark Hooks Records. Official website: https://findike.com/ Spotify: https://open.spotify.com/artist/7GVl33JzZT3tIVtEjLb00r YouTube: https://www.youtube.com/@findike Instagram: https://www.instagram.com/findikemusic/ For further information, please use the official website.

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