Final Whistle, Perfect Send-Off: How M.A. Mills is Helping Rams Football Fans Say Goodbye in Team Colours

Editorial Brief
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Derbyshire funeral director M.A. Mills Funeral Service has introduced a Derby County themed hearse to accommodate requests from families wanting to honour loved ones who were passionate fans. The service was first used for lifelong fan Peter Noon, allowing his family to incorporate his love for the team into his funeral. This initiative reflects a growing trend of personalising funerals to celebrate the deceased's interests and passions.

EDITORIAL INSIGHT: Context, industry insight and market perspectives of this news story

Personalisation has become an increasingly important part of funeral services, with more families seeking ways to honour the passions and identities of loved ones. For communities with strong football traditions, such as Derbyshire, incorporating club colours and memorabilia into final farewells is a practical response to local demand rather than a marketing trend.

This development is particularly relevant for funeral directors operating in regions where football forms a key part of community life. Offering themed vehicles and bespoke tributes enables firms like M.A. Mills to meet the expectations of supporters and their families, providing comfort through familiar symbols at a time of loss. For many, these gestures help ensure that a lifetime of loyalty is recognised and celebrated in a meaningful way.

Story Ideas
Consumer trend

Rising Demand for Personalised Football-Themed Funerals

As more families seek to incorporate personal passions into funeral services, Derbyshire's M.A. Mills Funeral Service has introduced a Derby County themed hearse to meet the growing demand for football-themed funerals.

Target audience
consumer-lifestyle
Story potential
7/10
Human interest

Cultural Significance of Football in End-of-Life Rituals

Exploring how football's cultural significance in Derbyshire is being reflected in end-of-life celebrations, exemplified by the introduction of a Derby County themed hearse by M.A. Mills Funeral Service.

Target audience
culture-arts
Story potential
6/10
Press Release

For many supporters, football is more than just a game but rather a lifelong passion that shapes friendships, family traditions and treasured memories. In light of this, Derbyshire funeral director M.A. Mills Funeral Service has launched a Derby County themed hearse in response to increasing requests from the families it has supported.

On 27 August, lifelong Derby County fan, Peter Noon from Cotmanhay, was the first person to be able to ‘say goodbye’ in his team colours.

“Noony was what we called him,” said Olive Noon, speaking about her husband’s final send off. “Everything about the day was perfect. M.A. Mills were fantastic and really put us at ease. Peter was a keen Derby County follower from the age of five, his father used to take him, and he then took our children so it really meant a lot that we were able to give him a send-off fitting for his love of the game.”

M.A. Mills, which has offices in Cotmanhay and Allenton, says families are increasingly choosing to reflect a passion for the game when saying their final goodbye to loved ones which is why it has invested in a new Derby County themed fleet to ensure it can accommodate more personal requests. From simple touches to elaborate tributes, football can be incorporated into funerals in many ways. Families may choose to place a favourite team’s scarf or colours on the coffin, bearers wear ties in club colours or arrange for the funeral cortege to pass by a loved one’s home ground on their final journey.

General Manager and Funeral Director at M.A. Mills, Julia Carty, says these personal tributes can bring both comfort and warmth to what is often a very difficult day. “Football is woven into the identity of so many people across our region. For some families, it feels only right that their loved one’s final journey reflects the team they followed – sometimes for decades or a lifetime. “We are proud to have been able to support Mrs Noon to arrange the perfect goodbye for Mr Noon in his team colours. We know he was a keen follower of the Rams so being able to do something so meaningful for the family is a huge privilege.”

In addition to the themed hearse, having a personalised number plate as part of the funeral procession is something M.A. Mills offers as part of the football funeral package and Olive chose ‘Noony’ to help remember Peter, who was 83 when he died. The number plate now sits proudly in their son’s garden. Julia added: “It’s the little details that matter and sometimes the most touching moment is simply seeing everybody wear an item of clothing – socks, tie, hat – in that team’s colours or hearing the family talk about the matches they attended together.”

Notes to editors

A. Mills has been a family business since it was opened in 1995 in Radcliffe on Trent, Nottinghamshire. Originally founded as C D Allcock Funeral Service run by Clive Allcock, it later changed to be M. A. Mills in 2001 under Michele and Anthony Mills who continued to build on the business’s trusted reputation in the area. In 2023 the pair passed the company on to the Lymn Rose family, which owns A.W. Lymn The Family Funeral Service – a funeral directors with 36 funeral homes across Nottinghamshire, Derbyshire and Leicestershire. In 2025, M.A. Mills announced its expansion across Nottinghamshire and Derbyshire, with three former A.W. Lymn branches in Allenton, Aspley and Cotmanhay rebranded as M.A. Mills. The purpose being to offer these communities a streamlined funeral service, with the same values and mission to provide compassionate, professional and family-focused care. M.A. Mills offers direct cremations for £1,475 – which includes the cost of cremation. While the above sum covers all costs, families do have the option to explore additional options at their request.

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