During Women’s History Month, Fempreneur Poder Hub successfully hosted “Redefining Economic Development Through Storytelling & Personal Narratives,” an intimate and impactful community gathering that brought together women entrepreneurs, nonprofit leaders, bank representatives, and community members to explore the intersection of storytelling, leadership, and economic empowerment.
The event featured a dynamic roundtable conversation with Sami Haiman, author of Becoming La Jefa, and Michelle Bryant, founder of The Good Root Grove Co., a beverage microbusiness rooted in purpose and wellness. Together, they engaged attendees in an honest and reflective dialogue on what it means to lead, build, and navigate systems that were not always designed with women of color in mind.
The event also featured keynote remarks from IL State Senator Graciela Guzmán, who highlighted the critical role that nonprofits and microbusinesses play in sustaining Chicago’s economic and social fabric.
Senator Guzmán emphasized that economic development must extend beyond large-scale investments to recognize community-based organizations and small business owners as essential infrastructure—driving local opportunity, cultural preservation, and economic mobility. She also underscored the importance of continued investment in grassroots organizations like Fempreneur Poder Hub, particularly as many navigate increasing demand with limited resources.
A New Vision for Economic Development
Rather than focusing on traditional models of economic growth, the event centered the lived experiences of women as a critical component of economic development.
Through storytelling, both speakers highlighted how personal narratives shape business decisions, leadership styles, and community impact. Attendees were invited to reflect on their own journeys—shifting the conversation from abstract systems to real, lived experiences that often go unrecognized in mainstream economic discourse.
“Economic development is often discussed at a systems level, but this event reminded us that it is deeply personal,” said Jennifer Franco, Founder and CEO of Fempreneur Poder Hub. “It lives in the stories of women who are building businesses, supporting their families, and creating opportunities within their communities every day.”
The Power of Intentional Space
A defining element of La Jefa was not just the conversation—but the environment in which it took place.
Designed as a roundtable experience rather than a traditional panel, the event fostered a sense of intimacy, connection, and shared ownership. Attendees were not passive listeners, but active participants—engaging in reflection, dialogue, dancing, inner energy healing, and community-building.
Spaces like these are especially meaningful for women of color, who often navigate professional environments where they feel unseen or unheard. By creating a space rooted in authenticity and belonging, Fempreneur Poder Hub continues to redefine what leadership and professional engagement can look like.
“When we intentionally create spaces where women can show up fully, we are doing more than hosting an event—we are building confidence, connection, and community,” Franco added.
From Storytelling to Strategy
The conversation also explored how storytelling extends beyond personal expression and becomes a tool for business growth, client connection, and visibility.
Michelle Bryant shared insights into how storytelling shapes her brand and customer relationships within the beverage industry, while Sami Haiman emphasized the importance of owning one’s narrative as a pathway to leadership and opportunity.
Together, their perspectives offered attendees both inspiration and tangible strategies for integrating storytelling into their own entrepreneurial journeys.
Building Momentum for Community-Led Impact
As nonprofits and microbusinesses continue to face funding challenges, Fempreneur Poder Hub used the event to highlight the importance of investing in grassroots, community-led work.
Attendees were encouraged to support the organization’s ongoing efforts to provide accessible resources, programming, and opportunities for women entrepreneurs across Chicago and beyond.
