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Eden PR Scoops Award-Winning B2C Client

One of the Midlands longest-standing communications agencies, Eden PR, has been appointed by award-winning ice cream manufacturer and Derbyshire family-day-out destination Bluebell Dairy.

The 15-strong team of PR and social media experts are thrilled to welcome their newest client to the agency, with a brief of amplifying the family business’s achievements and vision for further growth to a family-centric demographic.

Established in 2008 as a farm park and artisan ice cream manufacturer, Bluebell Dairy joins Eden’s growing family business client base. The agency is experienced in supporting family businesses with honed and bespoke PR packages across social media, digital and print media and marketing communications.

In just a few weeks of working with Bluebells, Eden has secured ITV Central coverage, national BBC coverage, national broadsheet coverage and a raft of online articles in specific target regional titles, with a reach of more than 10m.

Owner at Bluebell Dairy Oliver Brown said: “Initially we were just looking for a fresh approach to our paid social media strategy, but we were fully engaged by the combined PR and paid social pitch the Eden team suggested to us – and they delivered to that effect immediately!

“Within a few days of working with Eden, we were seeing excellent traction such as an interview with the I newspaper and TV crews at the farm covering our big Easter event. It’s safe to say we are very pleased with the results Eden have secured for us so far across both PR and paid social media and we’re very excited to see what’s to come. Eden are proactive, creative and full of brilliant ideas.”

Director and Head of New Business at Eden, Emily Winsor-Russell, said: “Our approach to new business is simple – we choose to work with business people who’s passion for what they do matches ours. This was tangibly the case when we first sat down with the Bluebell team to present our vision for the ice cream business and farm park; family businesses are a pleasure to work with because they live and breathe their brand.

“We’re thrilled with the results the Eden team has secured so far and look forward to contributing to the continued growth of Bluebell Dairy’s reach and the depth of its customers’ brand advocacy as our campaign develops.”

Situated in the heart of Nottingham’s historic Lace Market, we are a team of public relations experts with a wealth of knowledge and exceptional track record across B2B and B2C portfolios. The team combines a mix of communications professionals from a tapestry of backgrounds, from journalism and marketing to stakeholder comms and social media.

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L-R Oliver Brown, Daisy Bradford, Emily Winsor-Russell and Ella Brown

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ENDS For more information, please contact Emily Winsor-Russell at Eden PR on 0115 958 8850 or email [email protected] Notes to editors Bluebell Dairy is a family-owned dairy farm in Derbyshire that has been in operation since 1953. The farm is well known for its herd of Holstein Friesian cows, which the Brown family have been milking for nearly 60 years. In 2008, the farm opened to the public and diversified into artisan ice cream making. Currently the farm produces 26 diverse flavours of ice cream and sorbet made from the milk produced on the farm. These delectable treats are served in the farm’s tearooms and readily available across the region. Bluebell Dairy is proud to have received royal accolades including a seal of approval from King Charles III in 2017 and awards from the Italian Gelato Festival and the ICA National Ice Cream Awards.

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Polly Donaldson

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Eden PR

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