Doors 2 Floors in collaboration with Award winning fashion designer Keri Andriana CEO of luxury vegan handbag brand Amschela

Image credit: Doors 2 Floors/Amschela

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Press Release

25 November

Doors 2 Floors has announced the company is to collaborate with Keri Andriana, the award winning CEO of luxury handbag brand Amschela.

Headed up by one of Britain’s top new fashion designers, Keri Andriana, Amschela is renowned across the UK, Europe and Australia. The company also boasts a boutique in Beverley Hills via stockists, Urbinique.

The award winning British luxury brand, dedicated to crafting timeless Vegan designer handbags that have been featured in prestigious fashion magazines such as British Vogue, Elle, Vanity Fair, Tatler and British GQ.

Ismaeel Basar, Managing Director of Doors 2 Floors said the company is excited to collaborate with Amschela.

“Working with an award winning fashion designer of the calibre of Keri, who is one of the most sought after fashion designers in the UK, is an honour. Amschela, share our vision for social responsibility, fashionable products and sustainability. We can’t wait to make an official announcement across our official channels, in due course.”

Amschela CEO, Keri Andriana said she was looking forward to making an announcement in relation to what the collaboration will consist of, in January 2026.

She said: “We are looking forward to making an official announcement in January 2026. It will certainly raise a number of eyebrows.

“Doors 2 Floors is a respected brand. We look forward to working with Ismaeel and his creative and talented team who not only share our vision and values, they also have a vibrant and fashion conscious customer base.”

Notes to editors

Doors 2 Floors has announced the company is to collaborate with Keri Andriana, the award winning CEO of luxury handbag brand Amschela. Headed up by one of Britain’s top new fashion designers, Keri Andriana, Amschela is renowned across the UK, Europe, Australia and also boasts a boutique in Beverley Hills via stockists, Urbinique. With customers from across the UK and far beyond now shopping online or visiting their showrooms, the company stocks everything from solid oak doors to minimalist modern finishes, their ever-evolving collection speaks to a new generation of homeowners seeking quality without compromise. Its customer service team combines digital efficiency with good old-fashioned advice — whether you’re a contractor kitting out a whole development or a first-time buyer renovating your new flat. Whether you’re walking through their Batley showroom or browsing their bestsellers online, Doors2Floors stands as a testament to how local expertise, done right, can scale nationally — without losing sight of its roots. For more information, please visit: www.doors2floors.co.uk

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