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Costa Calida casts spell over Solmar collection

An unspoilt Spanish paradise is the latest destination added to Solmar’s growing list of stunning holidays.

Costa Calida – the warm coast – is an authentically Spanish part of the Murcia province on the south-eastern Mediterranean coast. It boasts gently sloping beaches, warm sea waters, quaint towns and villages and an abundance of bars and restaurants.

Solmar Villa Holidays has added 29 villas in Costa Calida to its portfolio in time for the 2023 season – 23 in the iconic La Manga Club resort and a further six in the Mar Menor Golf resort, which is home to an 18-hole golf course designed by former champion Jack Nicklaus.

It is the latest destination added to the Solmar family, with the Amalfi Coast, Kos, Ibiza and the Ionian Coast also launched since late 2022.

Chief executive Julie Blake said: “I’m delighted to add another mainland Spain destination to our portfolio as it is an enduring favourite with our customers.

“Costa Calida has a bit of everything: a warm, sunny climate, beautiful warm water and stunning scenery and the location of these villas are perfect for golf enthusiasts and those who enjoy a range of outdoor activities as well as a bit of relaxation.”

The iconic La Manga Club is a favoured training base of tennis aces, golf pros and top footballers whilst The Mar Menor Golf Resort is designed to challenge golfers of all skill levels. With some of Solmar’s villas in prime spots overlooking the course, visitors can live and breathe golfing all week long.

There are also historic sites to visit across the area, including in Cartagena, Lorca and Murcia, while shopaholics should head to Murcia city for the best bargains. Aguilas, Los Alcazares, Santiago de la Ribera and Torre Pacheco are perfect for families, and the area boasts three water parks at Aguilas, Cartagena and Murcia city.

Whether you prefer to spend your days relaxing by the pool, exploring the local area or sampling the local cuisine, Costa Calida has something for everyone – and Solmar has a villa for every budget and wishlist.

Julie added: “These are new properties to our collection, but our customers can rest assured that they have been thoroughly assessed to make sure they meet the exceptional Solmar standards they have come to expect.

“I won’t compromise on quality. All of our villas have an in-person safety check and we have worked hard with owners to make sure they include everything you could need for the perfect holiday.

“We have also reinforced our commitment to maintaining our in-resort staff when other travel companies are reducing reps to save money. It is important to our customers that they know there is someone they can turn to nearby, and this is part of what makes Solmar stand out from the crowd.

“Adding Costa Calida to the portfolio is the latest strand of our ongoing expansion, which will see us increase turnover by 25 per cent this year as we bid to establish ourselves as the first choice for those looking for villa holidays.”

Solmar was started by Julie’s parents when they bought their own villa in the 1980s, and the Burton-based business has now grown to offer 1500+ villas across Europe and the Mediterranean. It has added 540 villas to its portfolio since late 2022.

Solmar holidays offer in-resort villa managers and ABTA reassurance. All villas have pools and are fully equipped with everything needed for the perfect holiday. A Feefo rating of 4.9/5 is a glowing endorsement from the happy travellers who have experienced the quality of a Solmar getaway.

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Solmar Villa Holidays has added 29 villas in Costa Calida

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