Expert AI consultant Richard Batt has conducted an experiment that reveals that Google does not penalize artificial intelligence-generated content as long as it is useful and valuable to readers. Batt’s experiment involved running the top three search results from the top 50 questions asked in the US over the last year through OpenAI’s AI detector to assess whether they were likely or possibly AI generated. The results showed that 15% of the top search results in Google’s top 50 questions asked in the US were either unclear, possible, or likely AI-generated.
This challenges the belief that Google penalizes AI-generated content. Batt’s experiment is significant since it shows that AI-generated content can rank highly on Google as long as it offers value to readers. This experiment provides valuable insights for content creators who want to create high-quality content. Batt’s experiment also highlights the importance of technical and off-page SEO and valuable content. The only likely AI website to appear in the top three listings had high-quality off-page SEO and appeared to be following Google’s best practices.
Google’s latest guidelines state that it does not take into account the method of content creation, but only cares about the content’s usefulness in relation to its E-E-A-T (Expertise, Expertise, Authoritativeness, Trustworthiness) factors. The experiment provides valuable insights into the potential of AI-generated content to rank highly on Google. The findings urge content creators to focus on providing value to readers rather than worrying about whether their content will be flagged as AI-generated.
Batt’s experiment is well-documented on his blog post and includes a downloadable CSV file of the data used in the experiment. For those who want to check their content for AI-generation, they can use OpenAI’s AI detector free of charge or use Originality.ai’s AI detector, a commercial product that can detect AI content and check for possible plagiarism.
The relationship between AI-generated content and Google rankings has been a subject of debate among the digital marketing community. While some experts have argued that Google penalizes AI-generated content, Batt’s experiment shows that AI-generated content can rank highly on Google’s search engine results page, as long as the content provides value to readers.
Batt’s expertise in AI, SEO, and prompt engineering makes his experiment a significant contribution to the industry’s understanding of Google rankings and AI-generated content. His experiment is particularly relevant since AI is playing an increasingly critical role in generating content for websites, and the experiment provides valuable insights for marketers looking to create content that ranks highly on Google.
In conclusion, Batt’s experiment provides valuable insights for digital marketers, content creators, and business owners. The experiment shows that AI-generated content can still rank highly on Google, provided that it is useful and valuable to readers. The experiment highlights the importance of technical and off-page SEO, as well as valuable content. Marketers and content creators are urged to focus on providing value to readers and not worry about whether their content will be flagged as AI-generated
