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Collaboration between local digital agency and top digital recruiter

Birmingham 17 August 2023 – Clevercherry, a leading website design agency in Birmingham, has partnered with Applause IT, a renowned technology and digital recruitment service, to revolutionise their online presence.

Looking to partner with a cutting-edge and forward-thinking digital and creative agency, proficient in crafting an intuitive website with unrivalled customisability, Applause IT came to Clevercherry to do just that. This project was driven by a desire for a seamless user experience, coupled with the ability to tailor and personalise the website according to their unique requirements.

To cater to Applause IT’s need for autonomy and flexibility, Clevercherry implemented a ground-breaking website architecture with modular editing capabilities. This allows Applause IT to effortlessly customise the website’s colour schemes, content, and layout, giving them complete control over their online presence.

The project encompassed a comprehensive range of elements, including integration with 3rd party API services, user journey mapping, wireframing, mobile-first design and build, high-fidelity prototypes, detailed information architecture planning, and a strong focus on customer engagement.

One of the highlights of the project was the integration of Broadbean Recruitment Software, a cloud-based platform that efficiently distributes job postings across various portals. This integration streamlined the application process for candidates and facilitated data management for the Applause IT team.

Clevercherry demonstrated exceptional expertise in aligning their vision with Applause IT’s goals, creating a seamless and mutually beneficial partnership. Their open-minded and collaborative approach, coupled with their receptiveness to Applause IT’s input, contributed to the success of the venture, built on a foundation of trust and innovation.

The enhanced website functionalities enabled Applause IT to attract and engage their target audience effectively, leading to increased conversions and stronger client connections.

Associate Director of Applause IT, Alex Pitts said:

“Kicking off a new website project was daunting for us – especially when we were looking to build something from scratch! But it didn’t need to be. We wanted to work with a local Birmingham business and have the ability to meet face-to-face and we couldn’t be happier with the decision to work with Clevercherry.

We’ve been talked through each step of the journey, from the initial requirements gathering, through to go-live. This enabled us to take part in design reviews and make decisions based on having options. Great for us when we didn’t always know what we wanted until we saw it!

Since then, we’ve continued to work together on how we can be far more productive with our website, help it to better reflect our employer brand, and also be more attractive and easier to use for our customers, candidates, and clients alike.

They don’t make assumptions, always ask for our opinions, and very tactfully steer us in a better direction when we’re getting above our stations!

I would highly recommend working with Clevercherry and we’re certainly looking forward to our ongoing partnership. “

About Clevercherry
Clevercherry first opened as a digital agency back in 1999, and while the landscape has changed, their appetite for digital and creativity has never wavered.

From their Head Quarters on Gas Street, the team deliver original ideas and measurable results across all digital disciplines and work with a range of clients including Subaru, Ducati, Busy Bees Education and Training, AMTEC and Yale.


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Alex from Applause IT at CC HQ

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