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CBRE Completes Letting to Propaganda at 1 City Square Leeds

CBRE’s Office Agency team in Leeds has completed a letting at 1 City Square in Leeds to prominent brand consultancy Propaganda.  The leading strategic and creative brand agency has relocated its 50-strong team to the Grade A offices, which are rich in amenity, are wellbeing focussed and offer one of the best addresses in the city’s core business district.

Propaganda works with entrepreneurial, challenger and leading brands across multiple sectors to transform their businesses. From professional services, manufacturing, construction, health, beauty and retail, its portfolio of work has seen brands enter new markets, launch new products and turnovers soar. Clients include Clipper Logistics, Endless LLP, GenM, BSW Group and Woodlands. It is also the only brand consultancy to be accepted as a member of the Management Consultancies Association.

Propaganda moved to the 2,232 sq ft on the ground floor at the prime city centre, plug and play, flexible office development in February. The high quality space offers premium facilities and amenities including dedicated 16-desk plug and play workspaces and 20 touchdown spaces; a business lounge, a café, two gym/studio fitness facilities; a tech-enhanced environment; secure cycle racks and charge points, secure car parking and EV charging points, as well as being fully connected.

The offices also benefit from being close to  retail, leisure and hotels with Trinity, Victoria Quarter, Victoria Gate and the Corn Exchange within walking distance.  Propaganda will be in good company alongside local occupiers including Teneo, Brabners, Deloitte and Avison Young.

Having operated for three decades Propaganda is now one of the leading strategy and creative consultancies in the North. Founded, by Chairman Julian Kynaston in his hometown of Huddersfield, the decline of the textile industry and its effect on the local economy opened his eyes to the damaging effects of businesses becoming complacent, focusing on short term performance, and having a reluctance to challenge the status quo. These early experiences formed Propaganda’s founding principles and the business has gone on to build an unrivalled reputation for brand growth and transformation through its combination of insight-led strategy, creative excellence and commercial rigour.

Clair McGowan, Associate Director, CBRE Leeds said:

“We are continuing to see a flight to quality for businesses in the city with Grade A space being where it’s at. The quality of the plug and play space offered here meant we secured the occupier before launching the space to market and we are delighted to secure this new home for leading brand consultancy Propaganda.  Office space has to work smarter to attract quality organisations and 1 City Square ticks all the boxes with first class facilities and amenities that are engaging, wellbeing focussed, flexible and convenient.”

Laura Kynaston, Managing Director at Propaganda said:

“It’s a fitting time to move to new premises in one of the leading business addresses in Leeds. It sees Propaganda in the company of the consultancy and professional services businesses we are increasingly working alongside in our aim to drive brand value for all our clients. 1 City Square offers us an inspiring and collaborative space for both our people and our clients”.

Propaganda were advised by Rob Darrington at CPP.

CBRE acted on behalf of landlord APAM.

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