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Camping and outdoor leisure experts OLPRO secure £1 million investment

Worcester-based OLPRO Ltd has secured a £1,075,000 investment from the Midlands Engine Investment Fund (MEIF) through the MEIF West Midlands Equity Fund managed by Midven, part of the Future Planet Capital Group to promote growth and increase operational capacity.

OLPRO has a reputation for creating and distributing exceptional outdoor leisure products and will use the investment to further establish itself in the UK camping market. By securing funding the company will be able to bolster its team, adding 10 team members by 2025, across its sales, marketing, customer services and warehouse departments.

In a UK market lacking in stand-out camping brands, the company is an industry-leader offering products direct to consumers through its website. While a vast majority of sales are through its website, OLPRO supplies retailers including Halfords, B&Q, Argos, The Range and Wayfair, increasing its access to the market.

The Covid-19 pandemic was the catalyst for explosive growth in the camping market. As a result, the existing market of outdoor enthusiasts and festival goers expanded to many more younger and older consumers prioritising outdoor recreation. 42% of England’s adult population went on a camping or caravanning holiday between 2018 – 2021, 38% of which were newcomers who took their first ever camping or caravanning holiday during the pandemic.

The company has more than tripled its turnover in the last six years. OLPRO satisfies the growing demand for camping and outdoor leisure products through its direct-to-consumer strategy, offering good quality options at an affordable price point. This positions the company as the go-to in the UK camping market, which is projected to reach £700m in 2023.

Daniel Walton, Managing Director at OLPRO, says, “OLPRO is fast becoming the recognised go-to brand for stand out camping and campervan equipment. As a British-designed and innovative brand, we’re now selling into more countries as OLPRO products have become more readily available. This funding allows us to invest further into the team, our product development, and to hold more stock so we can cover demand.”

Surjit Kooner, Investment Director at Midven, says, “OLPRO’s management team are the main driving force behind the business. They are experienced and well connected in the outdoor leisure industry, and they have a clear growth trajectory for the business. By securing this investment the OLPRO team has the potential to significantly accelerate growth in a rapidly growing market.”

Keira Shepperson, Director at the British Business Bank, says, “The Midlands Engine Investment Fund backs businesses that are innovative with growth potential – OLPRO has seen such growth with its turnover tripling over the last six years. This funding will support the creation of 10 new job roles which will ultimately have a wider positive impact on the region’s economy.”

Gary Woodman, Chief Executive of the Worcestershire Local Enterprise Partnership, says, “It is fantastic to see OLPRO securing investment from the Midlands Engine Investment Fund to expand and grow their organisation with new employees. OLPRO is a fast growing Worcestershire business which has seen a plethora of success over previous years with numerous local, regional and national awards for their growth, products and ingenuity.

“This is welcomed news for the county as this investment will help to bring more jobs into the county and further support our local economy over the coming years.”

The Midlands Engine Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.

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About OLPRO Founded in 2011, by Daniel and Lisa Walton, OLPRO provides a range of consumer outdoor leisure products. The company has built a recognised outdoor leisure brand with a successful range of over 300 products including award-winning tents, awnings, outdoor furniture, backpacks, melamine tableware, clothing, and accessories. OLPRO has a reputation for creating exceptional Outdoor Leisure Products and has a team of knowledgeable experts with a deep and genuine passion for the outdoors. OLPRO delivers a range of unique and high quality products that are changing the face of outdoor leisure. About Midven For more than 25 years, leading Birmingham-based venture capital firm Midven has been supporting Midlands SMEs, investing more than £60m into the region and raising £200m co-investment into its portfolio. Midven’s ‘more than money’ approach helps to build strong and successful companies and support businesses every step of the way. Midven continues to extend its reach to invest in the Midlands’ most ambitious entrepreneurs through its appointment to manage the £40 million equity portion of the Midlands Engine Investment Fund (MEIF), as well as the launch of the firm’s first Enterprise Investment Scheme (EIS) fund. Midven was acquired by Future Planet Capital in April 2021. For more information about Midven, please visit About Future Planet Capital Future Planet Capital Limited is a global venture capital and impact investor, connecting the world’s largest investors to the best minds in order to address global challenges. The firm is focused on providing growth capital to leading entrepreneurs and businesses from the world’s top universities and has deployed over $100M on behalf of institutional investors to date. Future Planet Capital’s goal is to profitably solve the world’s greatest challenges in climate change, education, health, sustainable growth & security. For more information about Future Planet please visit About the Midlands Engine Investment Fund (MEIF) The Midlands Engine Investment Fund will invest in Debt Finance, Small Business Loans, Proof-of-Concept and Equity Finance funds, ranging from £25,000 to £2m, specifically to help small and medium sized businesses secure the funding they need for growth and development. The Midlands Engine Investment Fund is operated by British Business Financial Services Limited, wholly owned by British Business Bank, the UK’s national economic development bank. Established in November 2014, its mission is to make finance markets for smaller businesses work more effectively, enabling those businesses to prosper, grow and build UK economic activity. The Midlands Engine Investment Fund is supported by the European Regional Development Fund, the European Investment Bank, the Department for Business, Energy and Industrial Strategy and British Business Finance Limited, a British Business Bank group company. The MEIF covers the following LEP areas: Black Country, Coventry & Warwickshire, Greater Birmingham & Solihull, Stoke-on-Trent and Staffordshire, The Marches, and Worcestershire in the West Midlands; and Derby, Derbyshire, Nottingham & Nottinghamshire (D2N2) Greater Lincolnshire, Leicester & Leicestershire, and South-East Midlands in the East and South-East Midlands. The project is receiving up to £78,550,000 of funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. The programme will continue to run until the end of 2023. The Ministry for Housing, Communities and Local Government is the Managing Authority for the European Regional Development Fund. Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations. For more information visit The European Investment Bank is providing £122,500,000 to support the Midlands Engine Investment Fund. This follows backing for the Northern Powerhouse in 2017 and backing for the newly launched North East Fund. For further information visit The funds in which Midlands Engine Investment Fund invests are open to businesses with material operations in or planning to open material operations in the West Midlands and East & South-East Midlands. The British Business Bank has published the Business Finance Guide (in partnership with the ICAEW, and a further 21 business and finance organisations). The guide, which impartially sets out the range finance options available to businesses and provides links to support available at a regional level, is available at About the British Business Bank The British Business Bank is the UK government’s economic development bank. Established in November 2014, its mission is to make finance markets for smaller businesses work more effectively, enabling those businesses to prosper, grow and build UK economic activity. Its remit is to design, deliver and efficiently manage UK-wide smaller business access to finance programmes for the UK government. The British Business Bank’s core programmes support nearly £8bn of finance to almost 94,800 smaller businesses. Since March 2020, the British Business Bank has also launched four new Coronavirus business loan schemes, delivering almost £73bn of finance to around 1.6m businesses. As well as increasing both supply and diversity of finance for UK smaller businesses through its programmes, the Bank works to raise awareness of the finance options available to smaller businesses. The British Business Bank Finance Hub provides independent and impartial information to businesses about their finance options, featuring short films, expert guides, checklists and articles from finance providers to help make their application a success. In light of the coronavirus pandemic and EU Exit, the Finance Hub has expanded, and it now targets a wider business audience. It continues to provide information and support for scale-up, high growth and potential high growth businesses, but now provides increased content, information, and products for businesses in survival and recovery mindsets. The Finance Hub has been redesigned and repositioned to reflect this, during this period of economic uncertainty. British Business Bank plc is a public limited company registered in England and Wales, registration number 08616013, registered office at Steel City House, West Street, Sheffield, S1 2GQ. It is a development bank wholly owned by HM Government. British Business Bank plc and its subsidiaries are not banking institutions and do not operate as such. They are not authorised or regulated by the Prudential Regulation Authority (PRA) or the Financial Conduct Authority (FCA). A complete legal structure chart for the group can be found at

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