Britain’s most common nicknames revealed (and food-inspired names top the list)

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Press Release

The UK’s top nicknames have been revealed following new research which shows over half (52%) of Brits have one.

The list reveals that food is the biggest inspiration for nicknames with ‘bean’, ‘cookie’, and ‘egg’ all featuring in the list of the top 20 most used nicknames. However, the research uncovered a huge array of food-inspired titles, including sausage, mustard, and Hovis.

The UK’s top 10 most common nicknames:

  1. Bean
  2. Cookie
  3. Egg
  4. Jamo
  5. Lala
  6. Ma
  7. Remo
  8. Sar
  9. Smurf
  10. Tig

The research, conducted by name label manufacturer mynametags.com, found that school is the breeding ground for the UK’s nicknames. Over half (51%) of Brits acquire their lifelong nickname by the time they finish their GCSEs.

Not all nicknames are earned though, with 9% of Brits admitting to giving themselves their own nickname.

However, while nicknames are widely used, the research suggests it’s not acceptable for everyone to use them with over half (52%) saying they’re only happy for certain people to call them by a nickname.

In fact, almost one in 10 believe the use of nicknames is insulting in some scenarios. This is especially true in the professional world, with 46% claiming a nickname is a major no-no at work.

“Our research highlights the UK’s fondness for nicknames,” says Lars B Andersen, Managing Director at mynametags.com. “Over half of Brits have one and they often stem all the way back to our childhood. As a nation of foodies, it seems our love affair extends beyond eating with nicknames like ‘bean,’ ‘cookie,’ and ‘egg’ widely used as terms of endearment, often from a young age.”

Discover the baby names that never go out of fashion.

Notes to editors

The research was conducted by Obsurvant on behalf of My Nametags in March 2024, surveying 2,000 UK consumers. CONTACT For more information about the findings, please contact Bethany Schild or Jade Middleditch at Energy PR [email protected] or call +44 (0) 1993 823 011 NOTE TO EDITORS My Nametags is the UK’s leading manufacturer of easy to apply sticker and iron-on name tags and has been reducing parents’ guilt about losing items since it was founded 15 years ago. The name tags have thousands of uses, from labelling clothing and stationery to fabric and shoes. Originally founded in 2004, by Lars B. Andersen, out of a need to label his own children’s belongings, his ambitious solution has been to create a company capable of manufacturing the best name tags in the world. My Nametags now offers a 10-year washing guarantee, which is unmatched in the name tags industry; its labels having been independently tested to be the best labels in the UK. Over the years, the company has worked to create and maintain the highly respected reputation for quality and service that it has today, with a 99 percent customer satisfaction rating, which is unequalled among label companies. My Nametags is the only name label company in the UK that provides antibacterial name tags. My Nametags is a member of Made in Britain and was presented with a Queen’s Award for International Trade in 2018.

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