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Bespoke delivers new website for Lancashire Business View

Digital agency Bespoke has delivered a new website for Lancashire Business View magazine.

Launched as a magazine in 2005, the Lancashire Business View brand has grown to become a media business encompassing events, awards and various initiatives aimed at promoting and connecting the county’s businesses online, in print and in-person.

The magazine, published six times a year covers news, advice and opinion, featuring almost entirely exclusive content, while the award-winning Red Rose Awards have become an established feature on the Lancashire business calendar.

The new website from Bespoke aims to improve navigation of editorial content while also introducing a new two-tiered version of LBV Hub, which allows users to publish their own content directly to the site, subject to editorial approval.

Bespoke co-founder and CEO Steve Brennan said: “Lancashire Business View has become a huge brand within the county, representing a real connection point and champion of its business community.

“While it’s essentially a media site, we’ve taken a strategic approach, based around user needs, and applied commercially-based UX features to the new version to help users find what they need from the site more easily, whether that’s news, opinion, advice or features.

“As huge fans of the Lancashire Business View brand and everything it stands for in the county, we’re really pleased to have been called on to re-vamp the site and hope its community of users and readers like the new look and feel.”

Employing 12 staff in both Chorley and London, Bespoke is a lead generation specialist agency. As well as designing and building websites, the agency also delivers online campaigns through retainers to help in-house marketing teams maximise their returns from their online spend.

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The Lancashire Business View team with Phil Turner of Bespoke

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