A new platform is giving content creators the ability to launch their own meme coins and allowing fans to earn a share of brand deal revenue through on-chain dividend pools — a model its founders say could fundamentally change how creators monetize their audiences.
BackersMarket enables content creators, social media influencers, podcasters, independent media personalities, and online communities to issue creator-backed coins tied to their existing audiences. Fans can buy, sell, and track these coins through web and mobile app, with coin holders receiving payouts drawn directly from the creator’s brand deal income.
The platform introduces a 90-day lock period on newly issued coins, a structural measure designed to reduce the pump-and-dump trading patterns that have plagued the broader meme coin market. Unlike most meme coin launchpads, where tokens have no underlying connection to real economic activity, BackersMarket ties each coin to a creator with an active audience and ongoing revenue streams.
The dividend pool mechanism works on-chain, meaning payouts are transparent and verifiable without relying on the platform as an intermediary. Coin holders receive distributions automatically when a creator closes a brand deal, giving fans a direct financial incentive to support and promote the creators they follow.
The launch comes as the creator economy continues to expand, with brand deal spending expected to surpass $50 billion globally by 2028. BackersMarket argues that fans currently generate significant value for creators through engagement and loyalty, but receive nothing in return. The platform is positioning creator coins as a way to correct that imbalance.
Position management tools and real-time activity feeds are built into the mobile experience, allowing holders to track creator activity and manage their portfolios from their phones.
