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Award winning Product Guru platform partners with The Giftware Association

The Giftware Association is proud to announce an exciting new partnership with Product Guru, an award-winning platform that connects brands with retailers to make it simple and seamless to get new products onto shelves.

The collaboration came about as The GA understands how hard it is for members to meet buyers and getting their products into the hands of the right people at the right time.  Product Guru is there to help answer this issue. The ethos of Product Guru is shared by The GA in offering users and members unique opportunities to connect with leading retailers in their category and help them grow. These curated connections on the platform can take place over a variety of ways such as Campaigns, Huddles or Pop events which will all be made available for members of The Giftware Association.

Sarah Ward, CEO of The Giftware Association states “We are excited to be partnering with Product Guru who have shown a fresh and exciting new approach to how brands can meet buyers. It’s an age-old question that we always get, and we believe the platform is a great place for challenger brands to showcase their products to some top name retailers, as well as getting feedback on their products too.” She continues “the service is set to grow with more opportunities which we are excited to share with our members and also work with Product Guru to bring in some great buyers for their huddles”.

Simon Coyle, Founder and CEO of Product Guru commented “We are thrilled to team up with The Giftware Association to connect a greater number of producers, publishers, and makers with leading retailers. We’re driven by the success we see from brands who joined our events and our platform, and we look forward to expanding these fantastic opportunities to the members of The Giftware Association to bring more innovation onto shelves. We’ve seen the continued success of our hybrid events since we launched them last year and our digital tools offer the perfect stage for challenger brands to have meaningful interactions with retailers.”

Sanjay Aggarwal Founder of Spice Kitchen and member of The Giftware Association commented: “Product Guru is such a great space and opportunity for small businesses like Spice Kitchen to get the word out there. Everyone is feeling the pinch after the last few years and so having the chance to collaborate and share information on a free platform is something we were always going to take advantage of. We have also joined a few Huddles events and we would highly recommend them. The calibre of the buyers we have met at these events is unbelievable. Some of the best events we have ever attended.”

Members of The Giftware Association will benefit from hearing about these great events first as well as being able to apply for discounted rates on a first come first serve basis, so watch this space for some exciting, targeted events in the future brought to you by Product Guru.


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ABOUT PRODUCT GURU Product Guru is an award-winning platform that connects brands with leading retailers by helping them find their route to market. We provide a central hub for a thriving community of thousands of brands, and buyers from regional stores through to some of the largest retailers, with the mission to get innovative products on shelves. Our curated events and digital products offer opportunities for challenger brands and buyers to find each other, and initiate conversations. We also offer community programmes to empower brands with resources to grow and offer support for retail readiness. ABOUT THE GIFTWARE ASSOCIATION We recognise the remarkable talent and creativity of our members ranging from retailers to suppliers, high street brands to individual craftspeople and many others. We have been serving our members for over 70 years, ensuring they thrive and grow through opportunity, community, and connectivity. The GA is a not-for-profit membership association at the heart of the gift and home industry and is best placed to connect you with the right people and services to build your reputation and to help your business succeed.

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Sofia Santini

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