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A Quarter of a Century of Fun, Fashion, and Family from Toby Tiger


A Quarter of a Century of Fun, Fashion, and Family from Toby Tiger

The world is brighter today thanks to Toby Tiger, the award-winning, organic kidswear brand that’s been lighting up children’s lives for a quarter of a century. Founded by award-winning designer Zoe Mellor in 1998, Toby Tiger has always been dedicated to producing ethical and sustainable clothing, and this year marks a significant milestone in the company’s history.

From its origins in Brighton, Toby Tiger has grown into a global brand adored by parents and children alike. Zoe’s unique designs have always been recognisable thanks to the brand’s bright rainbow colour palette and playful appliques. And with every item of clothing made from the highest quality organic cotton, Toby Tiger has remained true to its ethical roots.

Looking back on the 25 years of Toby Tiger, it’s clear that Zoe’s vision for the brand was ahead of its time. Toby Tiger was the first to create bright, colourful organic kidswear using azo-free dyes and sustainable prints. And the company’s commitment to ethical production has never wavered, ensuring that every piece is stylish, sustainable, and practical.

“From the beginning, Toby Tiger has been all about creating fun, colourful, and timeless designs that kids love to wear,” said Zoe.

“We believe children’s clothing should be comfortable and easy to wear. And, of course, we’re passionate about using sustainable materials and ethical production methods to create our clothes. We’re thrilled to celebrate 25 years of Toby Tiger and can’t wait to see what the future holds!”

As Toby Tiger looks ahead, the company remains dedicated to creating clothes children love wearing, and parents love buying. Zoe’s philosophy of dressing kids like kids continues to inspire the brand with clever design details that empower kids to explore, adventure, and move freely. And with sustainability at the heart of everything Toby Tiger does, parents can feel confident that they’re making a positive choice for the environment.

So, here’s to Toby Tiger and 25 years of fun, fashion, and family. Looking ahead to the next 25 years, Zoe and her team likely have big, bright things in store. With their commitment to sustainability, ethical production, and playful designs, Toby Tiger will continue brightening children’s lives for years.

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We are the UK’s best and brightest organic baby & childrenswear company Founded by award-winning designer Zoe Mellor in 1998, Toby Tiger is family-run, ethical and independent company offering baby & kids clothes. Our sustainable and GOTS-certified clothes are instantly recognisable from the bright rainbow colour palette, fun and friendly appliques and timeless designs that have been getting a big thumbs up from babies, kids and parents for over 24 years. We offer a wide range of sustainable baby clothes such as long & short-sleeved t-shirts, pretty skater & pinafore dresses, comfy dungarees & slungarees, organic yoga pants & shorts, cosy fleeces & hoodies.

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Suze Haffenden

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