Vidal Sassoon New York And Eva Scrivo Salons Partner To Transform The Modern Salon Experience

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Press Release

NEW YORK, NY - June 3, 2025

In a bold move set to redefine the luxury salon experience, Vidal Sassoon and Eva Scrivo join forces under one roof at 139 Fifth Avenue in New York City. This inspired collaboration unites two iconic names in beauty, driven by a shared commitment to craftsmanship, innovation, and education. At a time when most salons function as loose collectives of independent stylists—varying in training, skill, and chairside manner—this partnership restores the heritage of premium salon culture, reintroducing discipline, elegance, and a unified philosophy.

Eva Scrivo Salons, led by award-winning author and master stylist Eva Scrivo, is renowned for its technical excellence, balayage expertise, transformative services, and holistic approach to hair, skin, and overall wellness. Vidal Sassoon, a global leader in precision haircutting and professional education, brings decades of expertise and training.

United by a shared commitment to craftsmanship and education, this powerhouse collaboration creates a client-focused salon culture rooted in technical mastery and continuous learning. It doubles as a training ground for the next generation, ensuring stylists grow at every stage of their careers while upholding the highest standards for years to come.

“This is more than just a shared address – it’s a fusion of philosophies, craftsmanship, and creativity,” said Debbie Webster, CEO of Sassoon. “We’re thrilled to collaborate with Eva Scrivo and her talented team in a space that honors our mutual dedication to excellence in hairdressing. Eva’s connection to Sassoon Education and her commitment to quality make this a natural and exciting evolution for both brands. Together, we are raising the bar for both clients and professionals.”

“I’ve always considered the Vidal Sassoon Academy the gold standard in our craft and an essential foundation for precision hair cutting,” said Eva Scrivo. “Partnering with the brand that shaped so much of my career is both meaningful and symbiotic. We’re committed to honoring Vidal’s legacy where tradition and transformation operate in tandem. In-house education has all but disappeared in today’s industry. We’re bringing it back and making it foundational to the salon experience.”

Arik Efros, CEO of Eva Scrivo Salons, said, “Our goal was to create a model salon environment for clients and staff, serving both at the highest level. With 90 years of combined experience between the two brands, we’re excited to bring this vision to life and offer something truly exceptional to the industry.”

The Eva Scrivo X Vidal Sassoon, The Salon, is now accepting appointments, delivering a full-service experience that blends precision cutting, expert color, refined styling, and professional makeup. Clients can expect results that reflect the signature standards of both brands, while salon professionals gain access to world-class training rooted in the gold standard of hairdressing education.

The first two courses offered include:

ABC CUT 2 DAY, 8 June 2025

A technical course in Sassoon’s inclusive cutting methodology, with hands-on instruction for all hair types.

ABC COLOR 2 DAY, 15 June 2025

An advanced course in professional color, including chart theory, application, and real-time practice.

Notes to editors

To register for courses, visit Sassoon Academy New York For appointments, visit Eva Scrivo X Vidal Sassoon, The Salon About Vidal Sassoon Vidal Sassoon is a global icon in modern hair design, revered for revolutionizing the craft through a philosophy grounded in precision, geometry, and artistic expression. Vidal Sassoon has US salons & academies in Beverly Hills, Boston, McLean and Scottsdale, as well as globally in London, Manchester, Toronto, and Germany. With a legacy of leadership in education and a devotion to timeless elegance and design, Sassoon continues to set the benchmark for hair excellence worldwide. About Eva Scrivo Eva Scrivo is a celebrity colorist and stylist widely recognized as a leading authority on beauty. She is the award-winning author of Eva Scrivo on Beauty, a television and radio personality, and a trusted consultant and educator to some of the world’s top beauty brands. With over 30 years of experience, she has earned national recognition, a loyal following, and a reputation for transformative results. Her elegant salons in New York City and Pound Ridge, NY, set the standard for technical excellence and personalized service with a groundbreaking product line to launch 2025.

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