Mys Tyler’s first-of-its-kind body data a “wake-up call” to the fashion industry
Social-commerce platform Mys Tyler today releases Mys Tyler Insights – Canada Edition 2024, large-scale data from over 11,600 Canadian women aged 18+. The first-of-its-kind body data from Mys Tyler users provides insights into what Canadian women actually look like. With up-to-date body data for Canadian women hard to come by, Mys Tyler Insights serves as a reference point for industry and media alike and aligns with Mys Tyler’s broader mission to champion every body.
Mys Tyler founder Sarah Neill said, “Canadian women – and women across the globe – feel massively underrepresented by the fashion industry and the release of this data highlights the disparity between the sizing of Canadian women and what they’re being advertised and sold. We hope it acts as a “wake-up call” to the fashion industry and helps keep inclusion and diversity at the top of the agenda.”
The data suggests that:
- The majority (51.2%) of Canadian women are considered ‘plus-size’ (wearing a size US14 or above)
- The average Canadian woman wears between a size 14 and 16 and is ‘plus-size’
- The most common dress size in Canada is size 16
- The average Canadian woman has a height of (5’5″)
- The average cup size worn by Canadian women is between a D and DD
Mys Tyler’s US-based Brand & Community Manager, Brianna Siciliano said, “As a ‘plus-size’ woman, this data confirms what I’ve known for years – the majority of women are being neglected by the fashion industry. Despite making up a significant portion of the population, ‘plus-size’ women are still overlooked by most brands, and even in 2024, size-inclusive representation is heavily lacking on runways and in advertising. The data shows that this translates to more than half of adult women feeling unseen and excluded. Our community continues to share with us the countless challenges they face when shopping in-store and online.”
Neill adds, “Underrepresentation in the fashion industry not only has a negative impact on how women feel about their bodies, but it directly translates to an inefficient shopping experience, poor fit, and high return rates – negatively impacting profits, and environmental sustainability. We hope the industry sees this data and uses it as a call to action to help increase representation and size-inclusivity.”
Downloaded by 600,000+ women, Mys Tyler’s proprietary FIT Algorithm matches users with like-bodied fashion creators so they can see how clothes look on a body like theirs and can easily shop those looks directly through the app.
Mys Tyler Insights – Canadian Edition 2024 is available via www.mys-tyler.com/insights.
