AI, Digital, Innovation, South Asia

WEB5 NEXGEN INNOVATIONS Launches MyZia to Measure Brand Visibility in AI Search

12 September 2026

Editorial Brief

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WEB5 NEXGEN INNOVATIONS PRIVATE LIMITED has launched MyZia, a platform that measures how businesses are represented in AI-generated answers. This tool aims to help businesses adapt to the increasing use of AI assistants for customer research, which often bypass traditional search engines. MyZia is offered as a subscription service and targets small to mid-sized businesses and marketing agencies.

EDITORIAL INSIGHT: Context, industry insight and market perspectives of this news story

As businesses adapt to the rapid rise of AI-powered search assistants, the question of how brands are represented in AI-generated answers is becoming increasingly relevant. The introduction of new tools specifically designed to measure and influence this visibility reflects a shift in digital marketing priorities, as companies look beyond conventional search rankings to understand their presence in these emerging channels.

For small and mid-sized businesses, the ability to track and improve how they appear in AI assistant responses may offer a practical advantage, particularly as customer research habits continue to evolve. Service providers and marketing agencies are also likely to watch developments in this area closely, given the growing demand for solutions that address the changing nature of online discovery.

Story Ideas

Industry trend

Rise of AI Assistants: New Challenges for SEO and Marketing

With the launch of MyZia, the focus shifts from traditional SEO to Generative Engine Optimization (GEO), reflecting the growing impact of AI assistants on search behaviour. This angle explores how businesses are adapting to the rise of AI-generated answers and the resulting changes in marketing strategies.

Target audience: trade-industry
Story potential: 8/10

Consumer trend

Impact on Small and Mid-Sized Businesses: Navigating AI Visibility

The launch of MyZia highlights the challenges small and mid-sized businesses face in maintaining visibility as AI-driven search tools dominate. This story examines the specific hurdles and opportunities for these businesses.

Target audience: consumer-lifestyle
Story potential: 7/10

Press Release

Gurgaon, India

Gurgaon, India, September 12, 2026. WEB5 NEXGEN INNOVATIONS PRIVATE LIMITED, a software company based in Gurgaon, Haryana, today announced the launch of MyZia, an online platform that measures how businesses appear in AI-generated answers. The company said it built the platform in response to the growing share of customer research that now takes place through AI assistants rather than conventional search engines.

According to the company, the platform examines how a business is described across 16 AI models using more than 40 signals. It then prepares and publishes articles on the business’s own website that are intended to make the business easier for AI assistants to reference when they compose answers.

Industry research shows that a rising share of online queries now end without a visit to any website, because users read answers generated directly by assistants such as ChatGPT and Gemini. This shift has created demand for tools that measure a company’s presence inside AI-generated answers, a category sometimes called Answer Engine Optimization or Generative Engine Optimization, rather than measuring only conventional search rankings.

“Search behavior changed faster than the tools did,” said Dhairya Patel, founder of the company. “A business can rank well in a conventional search engine and still not appear when a customer asks an AI assistant for a recommendation.”

The company said MyZia is offered as a subscription service for small and mid-sized businesses, and that a white-label version is available for marketing agencies that wish to offer AI visibility measurement to their own clients. The platform scans a website and produces a report describing how the business appears across the supported AI models.

WEB5 NEXGEN INNOVATIONS PRIVATE LIMITED was incorporated in June 2024 and is recognized as a startup by India’s Department for Promotion of Industry and Internal Trade. The company is a software and digital services firm with no blockchain or cryptocurrency business, despite the similarity in naming. It develops the MyZia platform and also operates Web5 Solution, a digital marketing agency serving clients in India and abroad.

About WEB5 NEXGEN INNOVATIONS PRIVATE LIMITED: Based in Gurgaon, Haryana, India, the company develops software for measuring and improving business visibility in AI-generated answers.

More information is available on the company’s website.