AI, Digital, Innovation, South Asia

WEB5 NEXGEN INNOVATIONS Launches MyZia to Measure Brand Visibility in AI Search

11 September 2026

Editorial Brief

At a glance: AI-assisted overview, optimised for journalists, search & news aggregators

WEB5 NEXGEN INNOVATIONS has launched MyZia, a platform to measure how businesses appear in AI-generated answers, addressing the shift from traditional search engines to AI assistants for customer research. MyZia evaluates a business's presence across 16 AI models and helps improve visibility in AI responses, catering to the growing need for tools that focus on Answer Engine Optimization. The service is available by subscription for small and mid-sized businesses and as a white-label option for marketing agencies.

EDITORIAL INSIGHT: Context, industry insight and market perspectives of this news story

As AI assistants become a primary entry point for online information, businesses are increasingly seeking ways to maintain visibility in this changing environment. The introduction of new tools aimed at measuring and improving how companies appear within AI-generated responses reflects a practical response to this shift in user behaviour.

For small and mid-sized businesses, as well as digital agencies, the ability to track and influence brand representation in AI-driven answers is likely to become a routine part of digital marketing. With industry research indicating that many online queries now end with AI-generated summaries rather than website visits, services in this area are expected to attract growing interest from organisations aiming to remain discoverable to potential customers.

Story Ideas

Industry trend

Rise of Answer Engine Optimization: A New Era for Digital Marketing Metrics

The launch of MyZia highlights the emerging trend of Answer Engine Optimization (AEO), a response to AI-driven search behavior changes that affect how businesses are discovered online. This trend signals a shift in digital marketing priorities from conventional SEO to AEO, impacting businesses globally.

Target audience: trade-industry
Story potential: 8/10

Consumer impact

Impact of AI Search on Small Businesses: Navigating New Challenges

With AI-driven search tools becoming mainstream, small businesses face new challenges in maintaining online visibility. MyZia's launch offers a new solution, but raises questions about accessibility and effectiveness for smaller enterprises.

Target audience: business-finance
Story potential: 7/10

Press Release

Gurgaon, India

Gurgaon, India, September 12, 2026.

WEB5 NEXGEN INNOVATIONS PRIVATE LIMITED, a software company based in Gurgaon, Haryana, today announced the launch of MyZia, an online platform that measures how businesses appear in AI-generated answers.

The company said it built the platform in response to the growing share of customer research that now takes place through AI assistants rather than conventional search engines.

According to the company, the platform examines how a business is described across 16 AI models using more than 40 signals. It then prepares and publishes articles on the business’s own website that are intended to make the business easier for AI assistants to reference when they compose answers.

Industry research shows that a rising share of online queries now end without a visit to any website, because users read answers generated directly by assistants such as ChatGPT and Gemini. This shift has created demand for tools that measure a company’s presence inside AI-generated answers, a category sometimes called Answer Engine Optimization or Generative Engine Optimization, rather than measuring only conventional search rankings.

“Search behavior changed faster than the tools did,” said Dhairya Patel, founder of the company. “A business can rank well in a conventional search engine and still not appear when a customer asks an AI assistant for a recommendation.”

The company said MyZia is offered as a subscription service for small and mid-sized businesses, and that a white-label version is available for marketing agencies that wish to offer AI visibility measurement to their own clients. The platform scans a website and produces a report describing how the business appears across the supported AI models.

WEB5 NEXGEN INNOVATIONS PRIVATE LIMITED was incorporated in June 2024 and is recognized as a startup by India’s Department for Promotion of Industry and Internal Trade. The company is a software and digital services firm with no blockchain or cryptocurrency business, despite the similarity in naming. It develops the MyZia platform and also operates Web5 Solution, a digital marketing agency serving clients in India and abroad.

About WEB5 NEXGEN INNOVATIONS PRIVATE LIMITED: Based in Gurgaon, Haryana, India, the company develops software for measuring and improving business visibility in AI-generated answers.

More information is available on the company’s website.