Keeping it in the family – mum and dad follow daughter to Bellway’s Penny Way

Image credit: John Gardener Photography

Editorial Brief
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Darren and Deborah Parker moved to Bellway's Penny Way development in Snaith after initially visiting to support their daughter Ishabelle, who had already reserved a home there. The couple was impressed by the development's spacious homes and community feel, leading them to purchase a house just two weeks after their daughter. This move allows the family to live close to each other, enjoying the benefits of the location and the quality of their new homes.

EDITORIAL INSIGHT: Context, industry insight and market perspectives of this news story

Family moves such as this highlight the enduring appeal of new-build developments to buyers seeking both proximity and modern amenities. While the story centres on a personal decision, it illustrates how developments that combine flexible layouts, energy-saving features, and a mix of property types can attract buyers across generations, even prompting unexpected moves.

For housebuilders, continued demand for multi-generational living options remains a practical consideration, especially as families increasingly look for ways to stay close while maintaining their own space. Penny Way’s mix of homes and its focus on contemporary features reflect current buyer priorities in regional markets like Snaith, where lifestyle and community are strong selling points.

Story Ideas
Consumer trend

Family Living Trends: Multigenerational Housing Choices

The decision of Darren and Deborah Parker to move to the same housing development as their daughter reflects a growing trend of multigenerational living. This story explores how families are increasingly choosing to live closer together, the benefits they find in such arrangements, and how housing developers are responding to this trend.

Target audience
journalists focusing on housing trends and consumer behaviour
Story potential
7/10
Environmental/social impact

Sustainability in New Housing Developments

Bellway's Penny Way development includes energy-saving features such as solar panels and EV chargers. This reflects a wider industry shift towards sustainable housing solutions. The story could look at how such features are influencing buyer decisions and whether they effectively support environmental goals.

Target audience
environmental and housing-focused reporters
Story potential
6/10
Press Release

August 4, 2026

What started as a house hunt for their daughter turned into an unexpected move for Darren and Deborah Parker, after the couple fell in love with Bellway’s Penny Way development in Snaith.

In fact, the couple from Sherburn in Elmet, reserved their new Bellway home just two weeks after their daughter, Ishabelle had done the same.

Darren had originally accompanied his daughter to a viewing with absolutely no intention of moving. However, after seeing everything that Penny Way had to offer, himself and wife, Deborah, went straight back to look for themselves.

Darren said: “I’d only gone along to support Ishabelle while she looked around. Moving wasn’t on our radar, but as soon as we saw the development, we both knew this was the place we wanted to call home.”

“It all happened much quicker than we expected. We were really impressed with the development. The homes felt spacious, there was plenty of storage and the whole estate had a lovely feel to it. Once we’d seen it, we couldn’t stop thinking about it, we just had to make it happen!”

Since moving in, Darren and Deborah’s decision to move has been truly vindicated, as he explains. “We can firmly say that Penny Way is an amazing place to call home. It’s full of friendly families, lots of lovely scenery, wildlife, walks, space for kids to play and enough shops to satisfy all. We are very happy with the location and our lovely Bellway home; definitely of the highest quality; built right.”

Now settled into their new homes, the family are enjoying living just a short walk from one another, close enough to pop round to borrow anything they need!

Ishabelle said: “It’s lovely knowing we are so close. We all have our own space, but it’s nice being able to pop round and see each other whenever we want. We certainly didn’t expect to end up buying on the same development, but it’s worked out perfectly.”

Melanie Smith, sales director for Bellway Yorkshire said: “It’s always wonderful to hear stories like Darren and Deborah’s. Penny Way has been designed to appeal to buyers at every stage of life, and it’s fantastic to see two generations of the same family choosing to make their homes here.”

The house Darren and Deborah have purchased, is a three-bedroom detached Sawyer, featuring an open-plan kitchen, dining and family area, a separate living room and an ensuite and family bathroom. While, Ishabelle bought the three-bedroom Turner, which also features open-plan living, an ensuite and a modern family bathroom.

Built in the charming town of Snaith, the Penny Way development features a strong mix of different home types and sizes, including two, three, four and five-bedroom homes, and has proved extremely popular with buyers since it was launched in late 2024. Prices currently range from £289,995 to £434,995.

All of Bellway’s homes are built with today’s buyers in mind; offering modern layouts, high-quality finishes and flexible living spaces that suit contemporary lifestyles. All newly built Bellway homes also include an array of energy-saving features, such as solar PV panels, EV car chargers, Smart Thermostats and increased insulation – all of which help cut the costs of running a home.

Notes to editors

Bellway is a FTSE 250 listed residential housebuilder headquartered in Newcastle upon Tyne, employing almost 3,000 staff across 20 Divisions across England, Scotland and Wales. We are delighted to have been awarded 5-star homebuilder status by the Home Builders Federation for the tenth-year running. This independently judged award evaluates our customer service, quality of construction, and the reviews we receive. Bellway also achieved ‘Large Housebuilder of the Year’ for 2025 in the Housebuilder Awards, the second time in three years. In addition, we have received several awards for our ‘Better with Bellway’ sustainability strategy as we look to deliver industry leading carbon reduction targets. Bellway began as a small family business in the North East in 1946 – with a passion for building exceptional quality homes in carefully selected locations, inspired by the needs of real families. We are proud of our heritage, and remain one of the region’s largest employers. To this day, we maintain these same core values, combining our decades of expertise with the level of personalised care that Bellway is known for. You can find out more about Bellway here and our ‘Better with Bellway’ sustainability strategy here.

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