Google Trends reveals surge in outdoor furniture care searches as temperatures cool

Image credit: Numa

Editorial Brief
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Google Trends reports a 5,000% increase in searches for outdoor furniture care, such as 'waterproof outdoor cushions' and 'how to clean outdoor furniture,' as temperatures drop. This surge indicates a growing interest among homeowners in maintaining their outdoor furniture. Jonny Brierley from Numa advises using durable materials and weatherproof cushions to withstand the UK climate and offers tips for cleaning and protecting outdoor furniture.

EDITORIAL INSIGHT: Context, industry insight and market perspectives of this news story

Interest in outdoor furniture care typically rises during seasonal transitions, as homeowners look to protect their investments from changing weather. The recent spike in online searches for advice on cleaning and waterproofing garden furniture suggests that more people are seeking practical ways to extend the life of their outdoor spaces as temperatures drop. This trend is likely driven by the unpredictable British climate, which can quickly turn from warm to wet, prompting concerns about mould, damp, and general wear.

For retailers and manufacturers in the home and garden sector, this shift in consumer attention may present opportunities to highlight products with weather-resistant features and to offer guidance on maintenance. For homeowners, timely advice on choosing suitable materials and caring for furniture can help preserve both appearance and function, particularly as outdoor living spaces remain a valued extension of the home.

Press Release

London, July 24, 2026

According to Google Trends, searches for ‘waterproof outdoor cushions’ and ‘how to clean outdoor furniture’ have increased by 5,000% compared to last month, highlighting growing interest among homeowners in caring for and protecting their outdoor furniture.

Read on to discover dos and don’ts from Jonny Brierley, Managing Director at British outdoor furniture brand Numa, on protecting and caring for your outdoor furniture this summer and autumn, from the basics of choosing the right furniture to the best ways to clean and care for it.

Opt for materials that can stand the temperamental English weather

Jonny Brierley, Managing Director of NUMA, shares, “Materials make a huge difference. Heavy-duty aluminium, for example, is incredibly durable outdoors and can withstand the unpredictable UK weather conditions. Prioritise durable materials alongside stain-resistant fabrics that are easy to clean, so the furniture looks good season after season.”

Tackle damp with mould-resistant fabrics

Brierley notes, “Standard outdoor cushions act like sponges, trapping water and staying damp for days. Opt for durable cushions with weatherproof properties, such as cushions with specialised open-cell porous foam. This allows rainwater to permeate the surface and drain through the bottom of the unit rapidly. In most cases, your furniture is dry and ready for guests just an hour after a heavy downpour.”

“Durable outdoor materials should be designed for maximum airflow; materials that don’t just dry fast – they stay fresh.” Says Brierley, “At Numa, our cushions are filled with open-cell porous foam. The open-cell structure prevents stagnant moisture that leads to mould, mildew, and unpleasant odours. This makes it a hygienic choice for humid environments or gardens with high tree cover where moisture often lingers.”

The do’s and don’ts of protecting your outdoor furniture, by Jonny Brierley

Do: Clean your outdoor furniture with a damp cloth and mild detergent.

Don’t: Avoid placing hot objects directly on the furniture surfaces.

Do: Use coasters and placemats to protect against spills and stains.

Do: Store cushions indoors when not in use for extended periods.

Do: Cover furniture during harsh weather conditions.

Do: Regularly check and tighten any screws or bolts.

Do: If you need to move your furniture, lift it rather than dragging it to avoid scratching your patio or deck.

Notes to editors

NUMA is a British furniture brand specialising in contemporary, design-led pieces that bring comfort and style to outdoor living. Offering exclusive collections directly to consumers, the brand combines premium materials with thoughtful craftsmanship. With a focus on accessible luxury, NUMA crafts high-quality, durable furniture built to withstand all weather. The NUMA product offering comes with up to a 10-year warranty, supported by a dedicated customer service team and trusted delivery partners, ensuring a seamless experience from purchase to delivery and beyond. www.numa-style.com/uk

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