Wallet Factory, a provider of digital wallet, loyalty and gifting solutions, today announced the expansion of its Digital Loyalty & Rewards Platform with LuLu Money, the flagship financial services and payments app of LuLu Exchange, into Kuwait. The launch follows the successful rollout of the programme in the United Arab Emirates and marks the next phase of a strategic partnership focused on customer engagement and loyalty across the GCC.
Since launching in the UAE, the platform has strengthened customer engagement through referral incentives, tier-based rewards and flexible redemption options, contributing to increased participation, repeat usage and deeper engagement within the LuLu Money ecosystem. That performance provided the foundation for the expansion into Kuwait.
The Digital Loyalty & Rewards Platform is now live for LuLu Money customers in Kuwait. It introduces a multi-layered rewards structure that incentivises both new and existing users, including rewards for completing a first transaction, continued transaction activity and successful referrals. Accumulated points can also be redeemed through LuLu Happiness Points, giving customers greater value and flexibility. Since go-live, the Kuwait launch has shown steady week-on-week growth in registrations, transactions and voucher activity.
“Our partnership with LuLu Money continues to demonstrate how digital loyalty solutions can support customer engagement and transaction growth in highly competitive financial services markets. The results in the UAE — hundreds of thousands of registered customers, strong repeat transaction behaviour and high voucher redemption — gave us a clear mandate to expand. We are proud to support the rollout into Kuwait and further strengthen the platform’s regional presence.” — Mikhail Miro, Co-Founder and CEO, Wallet Factory
“At LuLu Money, we are continuously investing in digital experiences that create greater value for our customers beyond the transaction itself. The success of the loyalty programme in the UAE demonstrates the power of combining meaningful rewards with a seamless digital experience. Together with Wallet Factory, we look forward to bringing the same level of engagement and value to customers in Kuwait and across our wider network.” — Mohamed Shanil, AVP, LuLu Money
The platform provides flexible campaign management, reward processing and customer engagement capabilities that enable financial institutions and service providers to deploy and scale loyalty initiatives. It is delivered as a cloud-based service via API, ensuring seamless integration with existing mobile applications.
