New Book “Experimental” Reveals How to Build High Performing, Change-Ready Teams

Image credit: Photo provided by Amale Ghalbouni

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Amale Ghalbouni's new book, "Experimental," provides strategies for leaders to build adaptable, high-performing teams in the face of frequent organisational changes. The book introduces two frameworks: The Experimental Toolkit, which outlines conditions for fostering a change-ready culture, and The Experimental Change Method, which guides leaders in implementing and assessing experimental initiatives. This approach aims to combat change fatigue and empower teams to innovate confidently.

Press Release

London, UK - June 2, 2026

According to Deloitte (2026), a third of employees have experienced 15 major changes in the last year alone, leading to a decrease in both wellbeing and engagement. Change fatigue is only on the rise, driven by restructures, AI disruption, redundancies, and strategy pivots. Teams are exhausted and increasingly risk-averse at exactly the moment organisations need them to move faster.

For seasoned transformation strategist and keynote speaker Amale Ghalbouni, the answer to change fatigue isn’t motivation, it’s culture. When the conditions around teams make risky moves feel unsafe, how can organisations build the ability to move smart, recover fast, and develop the muscle memory to do it again? Ghalbouni reveals the secrets to change readiness in her new book, Experimental (Intellectual Perspective Press), giving leaders the tools to develop empowered, high-performing teams in a world where organisations can no longer afford to stand still.

Founder of The Brick Coach, she has spent nearly two decades helping leaders in risk-averse organisations bridge the gap between what leadership wants and what teams feel comfortable enough to do, working with household names such as Visa, Microsoft, and Levi’s. Drawing on this extensive on-the-ground experience, Ghalbouni weaves her tried-and-tested methods for tackling real problems, with insights from ten featured leaders, creating a relatable, repeatable method for making adaptable teams a reality in organisations that now need them more than ever.

Divided into two parts, Experimental is built around two practical frameworks leaders can implement to unlock the willingness to evolve within their teams. Part 1 explores The Experimental Toolkit and the five conditions needed to build change-ready cultures: Connection, Clarity, Curiosity, Courage, and Celebration. Each chapter contains diagnostics to assess what is working and what needs improvement, alongside actionable moves to create the environment needed for effective experimentation.

Within part 2, The Experimental Change Method, Ghalbouni breaks down how leaders can shape and implement experimental initiatives, including how to assess if a change is worth making, factor in “bouncebackability”, and run 30-day loops to embed new approaches gradually. Together, these frameworks provide the foundations and examples needed to turn readiness into everyday practice.

Experimental illustrates that progress doesn’t happen overnight, but through a leader’s sphere of influence, building proof and credibility before rolling out bigger shifts over time. With targeted guidance, readers can focus on the areas most relevant to their specific constraints, making it an actionable companion at every stage of the risk-taking journey.

Experimental is the ideal read for restless, ambitious leaders ready to act, whether navigating the growing pains of scaling a business, tasked with making change happen on a shoestring, or trying to unlock movement inside a complex organisation going through a major transformation. At a time when many teams feel stuck, Ghalbouni shows that building adaptable teams is not only possible but is within reach, even in the most complex and slow-moving organisations, helping to reignite the spark needed to innovate with confidence.

Experimental by Amale Ghalbouni is available on Amazon and in all good bookshops from the 2nd June 2026.

Notes to editors

For press enquiries, please contact the Press Team on +441603 743 363 or email [email protected]. About the author Amale Ghalbouni is a transformation strategist, keynote speaker, executive coach, and author who has spent nearly two decades working within some of the world’s most risk-averse organisations. After years of consulting with FTSE 100 companies, she founded The Brick Coach, recognising that the challenge was rarely strategy itself, but the conditions in which teams were expected to operate. Her clients span global organisations across industries such as financial services, retail, media, technology, and industrials. About the book: Launch date: 2nd June 2026 ISBN: 978-1-918232-15-8 Price: £14.99 (Paperback) Quote: Amale brilliantly prepares leaders and teams for change in this timely and grounded guide for our turbulent times. Change only happens and sticks when everyone knows what to do differently and better on Monday, this very human and practical book equips us superbly for contemporary challenges
  • Harriet Green, Ex-CEO IBM Asia, Thomas Cook, and Premier Farnell

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