Rising living costs leave many without savings buffer for life’s most unavoidable expenses, new data from Celebration of Life reveals
A significant proportion of UK households lack the financial resilience required to meet unexpected costs such as funerals, according to new findings revealed by leading direct cremation provider Celebration of Life.
The study of 8,000 individuals1 found that one in three households has less than £500 in savings, while one in 10 has no financial safety net whatsoever.
The research highlights the continuing impact of cost-of-living pressures, with four in five respondents reporting difficulty meeting everyday expenses.2
Specialising in straightforward, affordable send-offs, Celebration of Life has emerged as a trusted choice for families across Britain seeking to avoid escalating funeral costs and unnecessary extras.
With a reputation forged over years of dependable service, the company has steadily positioned itself as a leading provider of direct cremation—offering a dignified alternative that reflects a broader shift in how many now choose to mark the end of life.
Younger adults appear particularly vulnerable, with those aged 18 to 34 reporting savings of less than £2,000 on average.3
Funeral costs, which can begin at approximately £1,600 for a direct cremation and rise significantly depending on arrangements, present a notable financial challenge for many households.
Peter Shuttleworth, Head of Operations at Celebration of Life, said the data reflects a growing disconnect between financial preparedness and real-world costs.
He said: “The intention to save is there, but the ability to do so has been eroded by sustained financial pressure.
“When a death occurs, household finances can change immediately and significantly. Without preparation, families may face both emotional and financial strain simultaneously.”
Peter said pre-paid funeral plans can provide a degree of financial certainty during periods of instability.
He added: “What we consistently hear from our customers is that once they’ve taken the time to explore their options — whether that’s requesting information or speaking to our team —any reservations they may have had are quickly alleviated.”
A Celebration of Life direct cremation is underpinned by an experienced and empathetic customer services team. At a time when clarity and reassurance are often in short supply, the team offers a steady presence—listening, guiding and supporting families through each stage of an inherently difficult process.
With warmth and discretion, callers are navigated through one of life’s more challenging necessities, providing advice that is measured, comprehensible and delivered with a distinctly human touch.
