Zeus PR has won a competitive pitch to manage the print and digital PR brief for four major attractions in Southport, including; the iconic Southport Pleasureland with its rich history dating back over a century, the newly installed 35-metre Big Wheel Southport, Viking Adventure Golf and the Lakeside Miniature Railway.
The agency is undertaking a multi-platform national and regional press, influencer and brand partnership campaign to showcase the attractions, and the soon-to-be unveiled Discovery Bay land – a new 67,000 square foot area within the park, which includes six new rides including two new thrill rides, and a large family ride, within a retro-futuristic styled new land, and a major outdoor themed festival venue (capable of accommodating 3000 people).
Due to open in June, Discovery Bay forms the next stage of a large-scale investment programme, and follows significant investment in 2022. This landmark development represents a further multi-million pound injection into the park’s transformation, designed to put the site firmly on the map as a national must-visit UK attraction, and bringing the 12 month total investment in the park to £4.7 million.
Discovery Bay takes elements of Victorian ingenuity and industry and gives them a more whimsical feel. Taking inspiration from steam-powered contraptions and fantastical machines of old, the new fully immersive land will evoke a magical era of exploration and discovery with ‘steampunk chic’ vibes abound.
Norman Wallis, CEO for all four Southport attractions, comments: “We invited a number of PR agencies to tender for the brief and Zeus PR’s experience and delivery of campaigns for national consumer family brands is very aligned to the UK-wide demographic we are keen to reach.
“All four attractions have seen, and are continuing to see, substantial investment, and we are firmly focussed on showcasing all we have to offer and raising awareness of Southport as major tourist destination. Zeus PR is as passionate about achieving this as we are.”
