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Young Entrepreneurs Launch Inclusive Employee Wellbeing Platform

University friends Toby Cannon and Michael McCreadie have just launched Myles Wellbeing, a platform providing inclusive physical wellbeing for desk-based workers.

Building on the success of their previous platform used by over 20,000 people including employees at Dell, NHS Supply Chain and Capital One, the pair have created a product to encourage employers to support the physical wellbeing of their employees.

Myles Wellbeing moves past traditional office ‘step’ challenges by focusing on simplicity, inclusivity and building sustainable habits. By connecting with over 30 smartwatches and fitness apps, users are able to compete with colleagues and earn rewards for hundreds of activities and sports, not just steps. The platform incentivises behavioural change by looking at participants’ improvement month on month.

Myles Wellbeing uses an algorithm based on ‘metabolic equivalent tasks’ to compare running with yoga, rowing with dance classes and walking with tennis to enable users to earn points. These can be seen on a leaderboard and exchanged for a range of rewards.

For the forward thinking employer, Myles Wellbeing provides an inclusive, flexible and hassle-free platform encouraging employees to build healthy habits and work together in friendly competition. Co-founder, Michael McCreadie highlighted the importance of employee wellbeing in the workplace: “It isn’t just nice to have, it’s a necessity if you want to grow a sustainable business.”

45% of Gen-Z and Millennials say they have experienced burnout at their current job. Screen time in adults has also increased by up to 80% since before the covid-19 pandemic and employers are increasingly looking for ways to help support their staff with their wellbeing.

Founder and CEO Toby Cannon said, “We’re the first generation that need to build physical activity into our day to day lives. We’re super excited to launch Myles Wellbeing to support employees in creating sustainable wellbeing habits”.

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About Myles Wellbeing: The original Myles app was launched during the pandemic in the summer of 2020 to provide motivation for people to stick to their fitness goals. The app is available on both iOS and Android and has been used by over 20,000 people in 120 countries. The newly launched Myles Wellbeing platform is designed for progressive employers and has already had significant interest from a range of organisations. They are now a team of 5 (Toby Cannon, Michael McCreadie, Greg Ives, Marcus Axelson and Alanah Hammond) and are looking to grow the team over the coming months. About the Founders: Toby Cannon received a first class degree from the University of York in Computer Science in 2016 and spent 2 and a half years working as a software engineer before launching Myles. Michael McCreadie received a first class degree from the University of York in Business Management in 2017 and has experience working on other startups. Both enjoy running and have completed multiple marathons each.

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Toby Cannon

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Myles Fitness Ltd

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