Willerby Opens Factory Doors to Students for Celebration of Manufacturing

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Holiday homes manufacturer Willerby opened its Hull production facilities to sixth-form students from Wyke Sixth Form College as part of the region's Celebration of Manufacturing event. The students toured the site to learn about manufacturing processes and career opportunities, and participated in an innovation challenge. This initiative aims to inspire young people to consider careers in manufacturing, highlighting the sector's importance in the local economy.

EDITORIAL INSIGHT: Context, industry insight and market perspectives of this news story

With manufacturing remaining a cornerstone of Hull’s economy, initiatives that connect students with local employers continue to play a practical role in addressing future skills needs. Willerby’s engagement with sixth-form students highlights ongoing efforts by established manufacturers to raise awareness of career opportunities available within the sector, particularly as employers across the Humber look to attract the next generation of talent.

For students considering STEM pathways or apprenticeships, direct exposure to large-scale production sites can provide valuable insight into the diversity of roles and career routes on offer. Events like these are increasingly seen as an important tool for bridging the gap between education and industry, especially in regions where manufacturing is a major employer and where retaining home-grown talent is a priority for local businesses.

Story Ideas
Economic impact

Manufacturing Skills Gap and Regional Economic Impact

Examining how local initiatives like Willerby's student tours are addressing the manufacturing skills gap and their potential economic impact on Hull.

Target audience
business and regional economic media
Story potential
8/10
Human interest

Impact of Manufacturing Tours on Student Career Choices

Exploring whether hands-on experiences in manufacturing plants like Willerby's influence students' career decisions, especially in STEM fields.

Target audience
education-focused publications and sections in broader media
Story potential
7/10
Press Release

KINGSTON UPON HULL, KUH - October 27, 2026

Holiday homes manufacturer Willerby welcomed sixth-form students to experience a behind-the-scenes tour of its production facilities in Hull for an inspiring Celebration of Manufacturing. Students from Wyke Sixth Form College in the city had the chance to see inside the site where Willerby manufactures holiday homes and lodges for parks across the UK. The group toured Willerby’s production operations, seeing first-hand the breadth of career opportunities available in manufacturing, before taking part in an innovation-led challenge. The event formed part of the region’s Celebration of Manufacturing showcase, with businesses across the Humber area opening their doors to inspire the workforce of the future. As well as being one of the UK’s leading holiday home manufacturers, Willerby is one of Hull’s largest employers and a key player in a manufacturing sector which employs 21,000 people in the city.

Susan Pender, Willerby’s Director of People, said: “It’s so important that young people are aware, and have knowledge of, the range of careers available to them in manufacturing, many of which may be right on their doorsteps with businesses such as ourselves.

“That’s why events like the Celebration of Manufacturing are so vital. Students need to see, first-hand, what is out there for them, and there’s no better way of doing that than by showing them exactly what we do at Willerby, and what a job with us looks like.

“It was a pleasure to welcome the students from Wyke Sixth Form College. The questions they asked, and their enthusiasm, demonstrated that these events provide real value. We hope we’ve inspired some of them to consider careers in manufacturing!”

The students were led on tours of the Willerby site by Product Design Manager Rob Pryde and Process Engineer Trevor Baxter. They were taken through the entire production process, seeing how Willerby’s holiday homes progress from a steel chassis base to the finished product. They learned about the installation of external and internal walls and insulation, and the cladding options that define the exterior aesthetic of the homes. Students were then shown the later stages of production, where windows and doors are fitted, and the internal fit-out, including kitchens, bathrooms and soft furnishings, is carried out, before the final quality control stage.

Trevor Baxter, who led one of the student tours, said: “One of my favourite parts of the job is getting to show people around our production operations, so they can see up close each stage of manufacturing a holiday home.

“We had some great questions from the students, and I think a lot of them were blown away by the size and scale of our operations. A few of them commented that they didn’t expect the factories to be so big, and also just how many different roles there are here.”

After their tour, students worked in teams on an innovation challenge, which gave them two choices of task – to design a product display for a trade show, or devise a recruitment campaign to attract young people to pursue a career at Willerby. The teams then joined fellow students from other schools and colleges across the region for an afternoon session at the Aura Innovation Centre in Hessle, East Yorkshire, where they presented their work to businesses involved in the day.

Wyke Sixth Form College student Jacob Laud said: “I found the tour really informative, and I didn’t expect the site and the production operation to be as large and as busy as it is.

“My dad has worked at Willerby in the past, so I knew a bit about the company, but seeing it today was really impressive. I’m interested in a career in manufacturing, so seeing the number of different areas and the stages of production was good for me.”

Laura Rigau-Roca, Head of Applied Science at Wyke Sixth Form College, said: “It’s so important that our students get to experience the real careers and jobs that are available to them, to help them make informed decisions on what they want to do in the future.

“We’re seeing increasing numbers of students pursuing STEM-based subjects, and also students who progress on to apprenticeships where they combine work and education, so hopefully this visit has shown the group the breadth of careers that are out there for them.”

The Celebration of Manufacturing event is led by The Work-wise Foundation, an employer-led charity which supports young people through training, practical guidance and industry links to secure rewarding employment.

For Willerby, it was an opportunity to extend the manufacturer’s ongoing commitment to skills and careers engagement. In another example of this, in June Willerby welcomed students from Lift Green Way Primary School in Hull for a day of activities inspired by work roles at Willerby.

Notes to editors

Notes to Editors
  • Willerby Ltd is the UK’s holiday home market leader, with an unrivalled reputation for superior quality, industry-leading design, technological innovation, breadth of product range and exceptional customer care.
  • Based in Hull, the company is Britain’s largest manufacturer of holiday homes and lodges that make dreams of owning a beautiful, stylish home from home come true.
  • Willerby also manufactures residential park homes, built to last and offering stylish, low-maintenance and energy-efficient living all year round. Willerby’s park homes are fully furnished, decorated and equipped to an exceptional standard, with each home custom-designed by Willerby’s experts to match buyers’ tastes and needs exactly.
  • In 2026 Willerby is celebrating its 80th anniversary, with a proud record of operating continuously as a business throughout its history. The business was founded in 1946 when Walter Allan, a resident of Willerby, on the outskirts of Hull, decided to switch from making beehives to building touring caravans for the growing post-war holiday park industry.
  • Willerby serves demand for holiday home and residential park home ownership through its extensive network of dealers and enviable portfolio of holiday and leisure park operator partners.
  • Willerby makes a significant contribution to the UK economy, especially in East Yorkshire, the heart of the caravan and holiday homes industry, including through its support for more than 400 suppliers.
  • The business is committed to sustainability and leads the industry in the pursuit of environmental excellence. In 2022, Willerby introduced a new, ground-breaking standard specification for its models to cut their carbon emissions, make them more energy efficient and cheaper to run. By launching the Willerby GreEN Standard, the company became the first holiday homes manufacturer to introduce any kind of sustainability standard and the only one to offer a green build specification across the board.
  • In 2023 Willerby reinforced its reputation for environmental responsibility by becoming the first holiday homes manufacturer to publish an annual Sustainability Report detailing its drive to cut emissions within its own operations and the wider holiday parks industry.
  • Also in 2023, Willerby underlined its status as the sector sustainability leader by launching Willerby All-E, the industry’s first all-electric specification enabling Willerby’s models to be sited on the majority of holiday parks across the UK.
  • Willerby is majority owned by independent investment house Equistone Partners Europe, with a minority stake held by the management team. Equistone operates in the UK and Europe, investing as a strategic partner alongside management teams. Equistone invests in strong businesses with the potential to grow, supported by Equistone’s capital and guided by its investment experience.
  • For more information on Willerby and its holiday homes, lodges and residential park homes, visit willerby.com

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