Asteriosoft, an leading AdTech company in DSP solutions, today announced the launch of its new retargeting functionality for Asterio Demand Side Platform. New feature enables seamless audience list management and rule-based optimization for improved campaign performance.
This new capability allows advertisers to build, manage, and automatically update retargeting audiences with unprecedented efficiency. By leveraging Asteriosoft’s internal tracking technology, audience lists are dynamically refilled in real time based on customizable rules defined by platform users.
Unlike traditional retargeting approaches that require manual updates and fragmented data workflows, Asteriosoft’s solution ensures that audience segments remain fresh, accurate, and performance-driven without additional operational overhead.
Key features of the new retargeting functionality include:
- Tracker-Based Audience Building: Create retargeting lists using precise data collected through Asteriosoft’s tracking infrastructure.
- Automatic List Refill: Audience lists are continuously updated as new users meet defined criteria.
- Rule-Based Segmentation: Apply flexible rules to control how users enter and exit retargeting segments.
“This launch marks an important step in our mission to simplify and enhance programmatic advertising,” said Tanya Anoykina, COO of Asteriosoft. “By automating retargeting workflows and giving users full control through flexible rules, we empower our clients to focus on strategy while the platform handles execution.”
The new retargeting functionality is fully integrated into the Asterio DSP and is available to all platform users starting today. More information is available at https://asterio.ai
