Leading adventure travel brand WeRoad is flipping its own concept on its head with the launch of “MeRoad” – a revolutionary new trip designed for real solo travelers who want to escape the crowds, disconnect from the world, and explore destinations so remote, they won’t meet another living soul. Sound too good to be true? That’s because it is.
As part of a cheeky April Fools’ campaign, WeRoad is unveiling “MeRoad” on 1st April across Instagram Stories, feed posts, newsletters, and a homepage banner, inviting adventurers to sign up for the ultimate solitude-filled journey. Clicking the link takes users to a dedicated landing page featuring all the details of this seemingly groundbreaking travel experience. Those eager to embrace total isolation can even ‘pre-book’ their spot for free by leaving their email.
But here’s the twist: once they do, they’ll receive an email revealing the playful nature of the campaign—along with an exclusive promo code for their next real WeRoad adventure. Because while traveling alone can be refreshing, nothing beats the connections and memories made on an epic group trip with like-minded explorers.
For a company built on bringing strangers together through travel, “MeRoad” represents the exact opposite of what WeRoad stands for. For years, WeRoad has helped adventurers step out of their comfort zones, not just by exploring incredible destinations, but by forming new friendships along the way. With “MeRoad,” the brand playfully challenges the idea of extreme solo travel while staying true to its signature humor and community-driven spirit.
The campaign takes its storytelling to the next level by offering three “MeRoad” itineraries, each more absurdly isolated than the last:
- Utqiagvik Expedition (Barrow, Alaska): Venture to the northernmost town in the United States, where endless snow-covered landscapes and 24-hour darkness (or daylight) ensure there’s absolutely no chance of a social encounter. Whether staring into the Arctic abyss or contemplating life beside a frozen shoreline, this is the trip for those who truly want to be left alone.
- Palmerston 360 (Cook Islands): A castaway experience like no other. Palmerston is one of the most remote inhabited islands in the Pacific, with only a handful of residents. Here, travelers can fully embrace the “Robinson Crusoe lifestyle”, just them, the ocean, and perhaps a curious coconut crab.
- Oymyakon Express (Siberia, Russia): Welcome to the coldest inhabited place on Earth, where temperatures drop to -58°C (-72°F). It’s so cold, even cars refuse to start, ensuring absolute, uninterrupted solitude. It’s just the traveler, the frost, and the deafening silence of the Siberian tundra.
“At WeRoad, we believe that travel is about meeting new people, sharing experiences, and creating unforgettable moments. With ‘MeRoad,’ we wanted to have some fun with the concept of solo travel and remind our community that the best adventures are the ones we experience together,” said Justyna Chlopecka, UK Marketing Manager at WeRoad.
Whether solo or in a group, WeRoad remains dedicated to crafting incredible experiences that bring travelers together. Stay tuned for more exciting trips—no April Fools’ required!
