WeRoad launches 300+ social events across 30 cities to help people connect beyond travel
From the travel brand that brought together over 200,000 solo adventurers comes a new way to meet people, not miles away, but right around the corner. Today, WeRoad unveils WeMeet, a lifestyle-first initiative designed to help people make real-life connections through curated local events, launching across more than 30 European cities.
At a time when loneliness is being recognised as a global public health threat, WeMeet offers a simple, feel-good solution: shared experiences with like-minded people. Whether it’s your first encounter with the WeRoad brand or you’ve already bonded with strangers on a trip to Peru or Thailand, WeMeet makes it easy to connect, no passport required.
“We’ve always seen WeRoad as more than a travel company,” says Erika De Santi, Co-Founder and Chief of Experience at WeRoad. “At our core, we’re about people. WeMeet is our way of bringing that mission closer to home, helping people form real friendships in their everyday lives, not just on holiday.”
From yoga in the park and pottery classes to after-work drinks and hiking meetups, WeMeet events are designed to turn free time into connection time. Everything is hosted through the WeMeet app, where users can discover events in their city, RSVP, follow favourite hosts and receive personalised invites.
The best part? You don’t need to have travelled with WeRoad to join. All are welcome, especially those craving more meaningful social lives. Events will initially be free to attend, with a subscription model launching later this year.
Here’s what to expect:
- Over 300 events planned for launch
- Live in 30+ cities, including London, Berlin, Paris, Madrid, Amsterdam and Milan
- A dedicated mobile app available in multiple languages
- Events spanning wellness, creativity, food, culture and more
“WeMeet is all about creating micro-moments of joy and connection,” adds Justyna Chlopecka, Regional Marketing Manager at WeRoad. “We’ve seen the power of in-person meetups through our existing community, and now we’re scaling that magic into everyday life.”
WeMeet builds on WeRoad’s growing presence as a lifestyle brand for social, curious, connection-seeking Millennials and Gen Z. In 2024 alone, more than 50,000 people attended WeRoad-hosted local events, proof that the desire to meet, laugh, and simply hang out in real life isn’t going anywhere.
WeMeet is now live in London, Manchester, Dublin, Paris, Berlin, Cologne, Amsterdam, Zurich, Rome, Milan and more.
To start meeting, download the WeMeet app and discover what’s happening near you.
