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Vievé Protein Water Secures First Major Retail Listing

Innovative protein water brand, Vievé, has secured a 120-strong retail listing with WHSmith stores across the UK and the EU.

Vievé’s range will soon be available in 60 WHSmith UK travel locations and high street stores, plus a further 60 EU airport stores across Europe.

From 21st August, three flavours of Vievé’s naturally-flavoured protein waters will be available in WHSmith stores across the UK: Strawberry & Rhubarb, Watermelon and Peach & Raspberry. Plus travellers can already find them on airport shelves in Spain, Ireland, Belgium and The Netherlands.

The Vievé range is perfect for those looking to refresh on the go and also boasts 20g collagen protein in every 500ml bottle, making them both thirst-quenching and functional.

“This is a very exciting time as we’ll now be able to target a huge range of customers – those travelling all over the world and those on our own high streets. It will be fantastic to give even more people the opportunity to try Vievé,” explains Rafael Rozenson, founder and CEO of Vievé.

“Our drinks are incredibly refreshing and full of flavour and we’ve worked hard to create products that taste amazing, whilst still providing that protein boost that so many customers are now looking for,” he adds.

Vievé’s range contains 20g of collagen protein in every bottle, zero carbs and no added sugar. They are designed as a hydrating protein drink for busy and active people on the go.

“We’ve been experiencing several years of growth of between 70-100% year-on-year, which confirms the growing demand for functional drinks that are both delicious and hydrating, and why high street retailers, such as WHSmith are responding to this demand,” adds Rafael.

Vievé launched in 2018 and creates a range of protein drinks and powders, its protein water range currently includes five delicious flavours: Strawberry & Rhubarb, Watermelon, Peach & Raspberry, Orange & Mango and Citrus & Apple.

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