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Transcend Strengthens Team with Two Key Appointments

Transcend Packaging, a UK-based sustainable packaging company, has recently strengthened the team with two senior appointments. Ashley Kindred, joins as Company Secretary, and Terry Dawson takes on the role of Key Account Manager for the UK and Europe. Both Ashley and Terry join Transcend Packaging at an exciting time for the business and will play a crucial role in supporting the wider team during a period of continued, rapid growth.

Ashley Kindred, UK Finance Director, previously held the position of Company Secretary and General Manager of IT and Finance for 25 years at Panasonic Manufacturing UK in Cardiff and has recently come out of retirement to join Transcend. Prior to his role at Panasonic, Ashley worked within the Manufacturing Consulting team at PWC for five years. His main focus was consulting on long term projects within major blue-chip clients ranging from water utilities, projects with key government departments and systems implementation within the insurance sector.

At the same time, Terry Dawson joins the team as Key Account Manager, having previously worked with Coveris as its National Account Manager for six years. Terry brings with him over 20 years packaging industry experience spanning both distribution and manufacturing, and an in-depth understanding of what makes an innovative and sustainable packaging solutions business tick. Appointed to strengthen Transcend’s sales team, Terry will work closely with the Sales and Marketing Director, focusing particularly on the foodservice market across Europe and the UK.

Ashley Kindred, Company Secretary at Transcend commented, “Right now is a truly exciting time for Transcend Packaging. In such a short amount of time the team have already achieved so much, firmly establishing themselves as a widely respected and well-known voice in the world of sustainability. The potential is massive, and as we continue to grow and develop, I have no doubt we will become true industry leaders. I am delighted to be joining a team of passionate and dedicated professionals, all working towards a common goal continuing to evolve packaging to be as harmless to the planet as possible.”

Terry Dawson, Key Account Manager at Transcend commented, “Increasingly, businesses are thinking about how they can be more sustainable – and for many product-led companies, packaging is an obvious steppingstone to a more sustainable future. By combining my 20 plus years of experience with that of the existing Transcend team, I have no doubt we’ll be able to help many businesses, both in the UK and globally, make the important switch to recyclable and compostable materials.”

Lorenzo Angelucci, CEO of Transcend Packaging, said “2022 has been a big year already for Transcend, from our recent partnership with Zume where we are opening a moulded fibre facility in Europe, to numerous innovative developments to help strengthen the world of packaging. As we continue to go from strength-to-strength, we are confident Terry and Ashley will bring more than just their expertise to the team and make a positive impact on the company and the sustainable packaging sector as a whole.”

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Established in 2017, Transcend provides sustainable packaging solutions to customers in the food service, food and beverage and health and beauty industries. Transcend’s manufacturing facility in South Wales began production in 2018 and was the first major producer of paper straws in the Europe. Transcend aspires to be a different kind of packaging company. With a leadership team boasting extensive experience in the international packaging industry, our objective is to deliver the highest quality sustainable packaging for clients, employees, and the environment. Transcend works everyday with major international brands to enhance the sustainability of their packaging products and is the European leader in paper straw production.

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