TrafficZoom, developed by TICON, today announced the launch of dedicated traffic data pages for all U.S. counties, giving businesses, analysts, and site selection teams a clear, map-based preview of traffic patterns anywhere in the country – completely free of charge.
The new pages are designed to make high-level location intelligence accessible to market participants of all sizes, with the goal of increasing competitiveness for small and medium-sized businesses.
Not a Replacement, but a Gateway
These traffic data pages are not intended to replace deep-dive analytics. Instead, they serve a simple but powerful purpose: to show regional-level foot and vehicle traffic intensity while demonstrating the range of highly accurate, high-resolution parameters now available for any road in the U.S.
Example county page:
TrafficZoom – Cobb County, GA
Key Data Points Available for Any County (with highway/non-highway breakdowns):
- Annual Average Daily Traffic (AADT)
- Truck AADT
- Average travel time
- Congestion ratios
- Driver demographics
- Accurate, verified data – not rough, over-averaged estimates
Why This Matters for Primary Location Intelligence
When selecting a location for a business or comparing counties, users now have trustworthy, upfront data for free. For specific locations, immediate and affordable access is available through the TrafficZoom platform.
Traditional DOT counters are often placed miles from the intersections that actually matter. TrafficZoom closes that gap with more precise, actionable analytics.
Real-World Validation
TrafficZoom data has been tested against DOT counters to measure real-world impact. In one documented case, a road closure led to a -28% sales drop for general merchandise stores.*
The platform allows users to zoom into areas of interest, view data on map cells with up to one-mile precision, and gain a genuine understanding of traffic behavior – all in one place.
Who Should Explore TrafficZoom
- Site selection professionals
- Real estate developers and investors
- Economic development organizations
- Logistics and supply chain managers
Explore Nationwide Traffic Data:
TrafficZoom Maps
