Thrifty Ice Cream, the iconic West Coast brand synonymous with generations of memories and enjoyment, officially begins a new chapter under new ownership following its acquisition during Rite Aid’s bankruptcy proceedings. The beloved brand has been acquired by an investment group, led by Hilrod Holdings, a family office. Ownership intends to maintain and grow the current management team as they plan to revitalize Thrifty without altering the core of what made it unforgettable for over 85 years.
The new ownership group brings deep experience with a goal of preserving and elevating the brand. This acquisition marks a significant return for a brand that many feared had melted into history. Thrifty will retain its original recipes and signature scoop style while rolling out a revitalization strategy aimed at reconnecting with longtime fans and introducing new audiences to its storied flavors. The much-loved flavors will continue to keep their customers coming back for more, with new flavors and retailers emerging.
Key Initiatives Underway:
- Original Recipes Intact: Fans can expect the same great taste with no changes to the ingredients, texture, or beloved flavors.
- Product Expansion: Expect to see new flavors and new packaging options in the near future.
- Retail Expansion: Strategic distribution will bring Thrifty to additional shelves into new retail locations and geographic regions beginning this year.
- Modernization of Production: Upgrades to manufacturing and logistics are in motion to ensure quality, availability, and long-term growth.
What began as a pharmacy counter staple has become a cornerstone of West Coast nostalgia. Now, it’s positioned to become a modern-day legacy; one scoop at a time. While the chapter with Rite Aid has ended, the spirit of Thrifty remains unchanged.
What’s Next:
Thrifty Ice Cream will remain on shelves with current retailers, with wider distribution ramping up into the fall and next year. Digital and in-store campaigns will invite fans to revisit their favorite flavors, share their Thrifty memories, and help write the next chapter of this enduring brand. Stay tuned for more updates and exciting announcements in the months ahead.
