The World’s Rarest Bugatti: SBX Cars, in Collaboration with Broad Arrow, Offers the One-of-One La Voiture Noire

Image credit: Image provided courtesy of Bugatti

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Press Release

Los Angeles, CA -15th September 2025

This is the car the world thought they’d never see for sale. SBX Cars, a Supercar Blondie Company, in collaboration with Broad Arrow, a Hagerty Company, is proud to announce that the Bugatti La Voiture Noire, the one and only car of its kind, is officially available to buy.

Unveiled at the Geneva Motor Show in 2019, this hypercar is literally one of one. Built to celebrate Bugatti’s 110th anniversary, La Voiture Noire pays tribute to the legendary Bugatti Type 57 SC Atlantic — a car so rare and valuable that one of the originals vanished decades ago, becoming a “Holy Grail” in automotive history.

Now, Bugatti has brought that myth back to life, and SBX Cars and Broad Arrow, have the rare privilege of offering it to the market.

Why This Car Blows Minds

  • One of one. No other La Voiture Noire exists.
  • 1,500 horsepower. Powered by Bugatti’s famous 8.0-liter, 16-cylinder quad-turbocharged engine.
  • Design as art. Hand-sculpted carbon fiber that looks more like modern art than car design.
  • Built for history. A modern reimagining of one of the most mysterious cars ever made.
  • World’s most expensive. It was officially the most expensive new car in the world at the time it was unveiled in 2019.

Supercar Blondie’s Take

When the La Voiture Noire was first revealed to the world, jaws dropped.” said Alex Hirschi (Supercar Blondie) – Co-Founder of SBX Cars. “This one of one Bugatti is the Holy Grail of HyperCars. Now, SBX Cars is giving someone the chance to own this beauty and celebrate an important part of Bugatti’s history. Honestly, this is a once-in-a-lifetime opportunity that I’m so excited to witness.”

One Shot at Owning History

For collectors, this isn’t just a hypercar — it’s the crown jewel. The Bugatti La Voiture Noire already has its place in automotive history as the world’s most exclusive new car, and now it’s ready to find its next home.

About Bugatti: Founded in 1909 in Molsheim, France, Bugatti is one of the most storied names in automotive history. Known for combining cutting-edge engineering with artful design, Bugatti has created some of the most iconic cars in the world — from the pre-war Type 57 SC Atlantic to modern legends like the Veyron and Chiron. Each Bugatti is built in extremely limited numbers, often by hand, and is considered the pinnacle of luxury, performance, and craftsmanship. The La Voiture Noire continues that tradition as a true one-of-one masterpiece.

Notes to editors

SBX Cars and Broad Arrow have partnered to represent the exceptional Bugatti ‘La Voiture Noire’ collaboratively. The availability of the Bugatti is truly a rare opportunity, and the partnership between the two companies combines the hallmarks of both, including unparalleled global reach, exceptional client service, an industry-leading financing arm, and decades of client relationships. SBX Cars and Broad Arrow look forward to working together to offer this exceptional Bugatti We are honored to open the door to the rarest opportunity in the car world.

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