The Hair Extension Group is pleased to announce the appointment of Rachel Roberts as the new Commercial Sales Manager. With a solid background in sales and a personal connection to the transformative power of hair restoration, Rachel joins the team with a commitment to driving growth and fostering inclusivity.
Rachel’s decision to join The Hair Extension Group stems from her own experience battling cancer and losing hair due to chemotherapy. Her desire to help others regain their confidence through hair solutions led her to this role. With previous sales experience primarily in commercial property, Rachel brings a fresh perspective and a passion for making a positive impact in the hair industry.
“I’m excited to join The Hair Extension Group and contribute to an industry that has the potential to uplift and empower individuals from all backgrounds,” says Rachel. “My goal is to reintroduce the brand into the market, focusing on customer trust and satisfaction while promoting diversity and inclusivity.”
In her new role, Rachel aims to integrate all aspects of the company, including the academy, to drive revenue and enhance the overall customer experience. She plans to prioritise quality over quantity and steer the company towards enhancing the sustainable business practices.
“Currently the rebrand is our focus, coming away from the normal beauty standards that the hair extension industry has set and adapting into a brand that wants to make a difference, and has the potential to do this in the best way, I think this is the best start to capitalising on new business opportunities,” explains Rachel.
Rachel’s appointment underscores the importance of perseverance and purpose-driven leadership. Her personal and professional goals align with the company’s vision of promoting inclusivity and diversity while not only providing premium hair extension solutions to its customers, but a range of ever expanding haircare products.
