Widely recognised and supported Stoke-on-Trent based charity, previously known as Helping Angels Charitable Association, announces re-brand to Project INDI after enlisting support of Newcastle-under-Lyme based Strategi Solutions creative team.
Committed to breaking the norms that exist in their sector, Project INDI supports those with additional needs in the local area, championing inclusion and celebrating diversity. They have recently re-launched The INDI Club in Sneyd Green and see great success at Café INDI at the Pavilion.
Established in 2018, the charity provided day opportunities and activities for those who required additional support, finding themselves isolated or alone following the loss of their support system, or unable to attend other events due to budget cuts.
Now, Project INDI’s key offering is day opportunities and support for those with additional needs, enabling them to socialise in a safe way that appeals to and supports their specific needs. This offering has grown into full community support, which includes free school holiday activities, SEND sessions for children and young people, inclusive work placements, community events, and now private venue hire and catering.
Working with Strategi, the re-brand has involved those who use the services, ensuring that the charity was representative of the people that it wants to engage, and has emerged with a new look that will stand the test of time.
Head of Marketing at Strategi, Erin Hill said, “Working with the Project INDI team has been such fulfilling work for us. Being able to understand what they do and see the incredible impact they have in our community has only made delivering this re-brand more special, and we’re so pleased to continue working with the charity to support their ambitions.”
Projects, Communications & Events Manager at Project INDI, Scarlett Hassett added, “This change has been a long time coming, and we’re so pleased to have had Strategi’s support on this journey. We’re still the same organisation, with the same ambitions to support our local community, but now with a name that is wholly representative of who we are.”