STIGA/YouGov – Smart Is The New Green: UK Gardeners Choose Technology For Their Gardens

Image credit: Image provided by STIGA

Editorial Brief
At a glance: AI-assisted overview, optimised for journalists, search & news aggregators
Press Release

England, October 27th 2025

With connected and automated tools, technology is making its way into European gardens. Revealing this is the latest chapter of the STIGA-YouGov survey “Gardens of Europe”.

The future of garden care is getting increasingly smart. This is the key takeaway from the new European survey “Gardens of Europe” 2025, commissioned by STIGA, the world’s leading manufacturer of garden care machinery and equipment, in partnership with YouGov. In its third edition, the research focuses on the technological evolution of garden care and consumers’ preferences regarding intelligent tools for managing their green spaces.

From small to larger outdoor spaces, the desire to care for one’s garden remains strong across Europe. However, there’s a growing awareness: gardening can be physically demanding. This is confirmed by 79% of the survey respondents in the UK. In this context, smart technologies are proving to be valuable allies.

Smart tool: the new frontier of gardening
The survey data reveal a strong interest in technological solutions that simplify and enhance garden maintenance. Topping the list of most desired tools in the UK are plant identification apps (23%), smart irrigation systems (18%), followed by autonomous lawn mowers (15%), and this trend clearly signals that consumers are ready to adopt smart solutions, with a focus on sustainability and ease of use in gardening tasks.

Gardens of all sizes, shared needs
On average, in the UK, 31% own a garden smaller than 125 m², while only 6% have gardens over 500 m². Regardless of size, the approach to technology would seem to be consistent: those with smaller spaces seek efficiency and ease of use, while owners of larger gardens look for connected, autonomous, and customisable solutions.

The garden is now considered an extension of the home, a space to be enjoyed in harmony with nature. In this context, smart technologies – such as those developed by STIGA, not only reduce physical effort but transform garden care into a more accessible, sustainable, and rewarding experience.

At STIGA, we see technology not as a goal, but as a means to enhance everyday gardening. Our intelligent tools are crafted to simplify tasks and enrich the experience of garden enthusiasts, seamlessly integrating innovation into familiar tasks. We create solutions that truly address people’s needs, aiming to make every green space—whether large or small—more nurturing, sustainable, and connected” says James Cameron, Innovation Director.

With a complete range of autonomous robot mowers, battery-powered tools, and, as of this year, a new line of high-precision manual tools, STIGA continues to lead the innovation in garden care. In particular, its autonomous robots operate without perimeter wire thanks to the patented predictive AGS (Active Guidance System) technology, which accurately determines where and when to cut, avoiding redundant passes and ensuring a healthy and even lawn, with remote control via the STIGA.GO app, users can personalise mowing zones, paths, and cutting heights for a fully connected experience.

Because for STIGA, the future of garden care is built on intelligent technology, precision, and a professional-quality cut, whatever the green surface.

Notes to editors

Notes To Editors:
  • YouGov is a research institute founded in the UK in the early 2000s and is present in more than 55 countries around the world. YouGov’s mission is to provide a continuous stream of data and detailed insights into people’s opinions, behaviours and habits so that businesses, governments and institutions can make informed decisions based on real data. https://it.yougov.com/
  • Methodology Survey conducted by YouGov Italy from March 21-25, 2025, on a sample of 5,054 individuals, representative by gender/age/geographical distribution of the 18+ population in Italy (1009), Spain (1010), Germany (1012), Poland (1010), UK (1013).
  • STIGA Group ranks among the leading European manufacturers and distributors of garden machinery and equipment. The Group consists of five brands, which together represent 90 years of experience in the industry: in addition to the premium brand Stiga, the Group includes the brands Alpina, Mountfield, Castelgarden, and Atco. STIGA Group sells more than one million gardening machines every year and operates in 92 countries worldwide; with a workforce of more than 1,300 people. www.stiga.com.
  • Press contact: Francijn Suermondt at [email protected] or on 07895184395

Get more news like this

Get more news like this on Google. Set News By Wire as a ‘Preferred News Source’ to get quicker access to news that’s important.

All done!
Thank you for subscribing.

Email Subscription