Step into the woods: Brintons launches new nature-inspired carpet collection

Image credit: Brintons

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Press Release

London, February 18,2025

Heritage carpet maker launches new carpet collection with sustainable, nature-led designs in undyed wool

Heritage carpet maker Brintons has launched a nature-inspired collection with four new designs that translate the texture and beauty of woodland landscapes into tactile luxury underfoot. Woven from 100% undyed wool, the collection marks a significant step forward in sustainable luxury design, combining environmental consciousness with sophisticated interior aesthetics.

Each design draws inspiration from the shapes, structures, and subtle rhythms of forests and green lands – from the dappled light filtering through tree canopies to the intricate root systems beneath the forest floor. Available in two natural colourways, Bamboo and Cloud, the new additions feature a thoughtful mix of loop and cut-and-pile techniques that add depth and texture without overwhelming a space. All designs are available now at www.brintons.co.uk

Talking about the collection, Jodie Hatton, Design Manager at Brintons, shares, “The new designs continue the nature-inspired theme, taking inspiration from shapes and designs found in the forest and exploring how those can be translated through carpet design using loop and cut-and-pile techniques. Using 100% undyed wool meant the focus stayed on the pattern and design of the carpets. From the striped design of the Canopy and the interconnecting lines of Roots to the quieter dappled texture of Dapple, each design has its own character. Together, they add depth and a sense of tactile luxury to the collection while remaining classic and versatile.”

Canopy

Canopy is a cut-and-loop design inspired by the overlapping branches seen when looking up through the treetops. Textured patterns intersect and repeat to create a contemporary yet organic design that not only feels calming but also lends a laid-back tactile luxury underfoot.

Roots

Drawing inspiration from the intricate network of interconnecting roots beneath the forest floor, Roots celebrates the hidden architecture that enables growth and flourishing. This richly textured cut-and-loop design is a subtle meditation on resilience and community, offering luxury underfoot while serving as a visual reminder of nature’s quiet strength.

Dapple

Dapple offers a more understated design. A small-scale, semi-plain cut-and-loop design, Dapple is a versatile pattern that is crafted to complement every room of the home. Bringing subtle movement and texture, this timeless design takes inspiration from the light peeking through a dense canopy of trees. Capturing the dappled effect of the sunlight peeking through, Dapple is a soft reminder of brightness and openness within even the most layered spaces.

Glade

Completing the collection, Glade emulates the textured surface of the forest floor itself. This grainy loop and tight loop-pile design offer the natural softness and comfort of wool while delivering durability for everyday modern living. Hard-wearing yet tactile, it provides a refined alternative to sisal that suits both contemporary and traditional interiors.

Notes to editors

Notes to editors: About Brintons: Brintons is the world’s leading manufacturer of high-quality woven carpets and rugs, operating in both commercial and residential markets. Brintons’ reputation is built on design innovation, product excellence, technical expertise and customer focus. Brintons has one of the world’s largest commercial design archives and historical pattern libraries in the industry, which dates back to the late 18th century. It contains thousands of original hand-painted design papers from Baroque and Art Deco to up-to-the-minute contemporary designs. Operating in all major markets world-wide Brintons delivers unrivalled carpet solutions to its customers. Brintons’ talented team work hard to be the best in its field, delivering outstanding product quality, design, technical expertise, excellent project management and customer service support.

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