Staffing executives form marketing agency

Editorial Brief
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Press Release

Announcing the Official Launch of Type Marketing – November 2024

Staffing meets strategy. Sales meets substance. Marketing meets meaning.

We’re thrilled to announce the official launch of Type Marketing typemktg.com, the first marketing agency built by staffing leaders for the staffing and workforce solutions industry.

Never before has a marketing agency emerged from the “trenches of staffing” itself. Our founding team doesn’t just understand marketing — we understand how teams are built, how talent is deployed, and how growth actually happens from the inside out.

“Most marketing agencies are made up of executives who have only done marketing,” said Tracey Luma, Founder and Chief Revenue Officer of Type Marketing. “What’s special about our founders is that we all have worked in staffing. Which means we understand what it takes to create an optimal team. We’ve interviewed, developed rapports with our candidates and contractors, trained them to work in cross-functional and agile environments.”

Leading the charge is Kristin Kelley, CEO of Type Marketing, and formerly CSO at CareerBuilder and CMO at Randstad — bringing decades of deep staffing and brand leadership to this bold new venture.

Joining them is Mike Bradbury, Chief Strategy Officer — a lead-gen guru known for his sharp insights, trend-savvy strategies, and candid off-the-cuff interviews on LinkedIn. He’s helping brands not just get leads — but build real conversations that convert.

Type Marketing is here to help sales leaders in staffing and talent solutions build credibility, grow pipeline, and stay top of mind — with marketing that actually understands your world.

This is not just a launch. It’s a shift.

Follow us to be part of the movement. #TypeMarketing #StaffingMarketing #SalesEnablement #B2BSales #MarketingThatWorks #GrowthStartsHere @Typemktg

www.typemktg.com

Notes to editors

For further information reach out to Tracey Luma directly [email protected]

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