Awards, Charity, Communication, North America, USA

ShowerUp Honored as a Finalist in Individual Recognition (Non Profit) Humanitarian Action & Services for the 6th Annual Anthem Awards

15 October 2026

Editorial Brief

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ShowerUp, a nonprofit providing mobile showers and laundry services to the homeless, has been named a finalist in the Humanitarian Action & Services category at the 6th Annual Anthem Awards. The organisation, which operates in 10 cities and has responded to 20 disaster sites, is recognised for its social impact efforts. Winners will be announced on November 5, 2026.

EDITORIAL INSIGHT: Context, industry insight and market perspectives of this news story

Recognition from sector-specific awards can help raise the profile of organisations working in areas such as homelessness and disaster relief, where visibility often translates into increased support and resources. For ShowerUp, being named a finalist by the Anthem Awards highlights its role among nonprofits delivering frontline services to vulnerable populations at a national scale.

While the practical impact of such awards on day-to-day operations may be limited, nominations can encourage further community engagement and volunteer involvement, especially as the organisation approaches a major milestone in service delivery. For supporters and stakeholders, this recognition serves as an external endorsement of ShowerUp’s model and may help attract additional attention to ongoing challenges faced by people experiencing homelessness and those affected by disasters in the US.

Story Ideas

Local/community

Faith-Based Organizations’ Role in Tackling Homelessness

Exploring how faith-based initiatives like ShowerUp are addressing homelessness challenges in urban areas, and the impact these organizations have on local communities.

Target audience: who would cover this
Story potential: 6/10

Environmental/social impact

The Role of Mobile Showers in Disaster Relief Efforts

ShowerUp's work in disaster zones highlights the importance of basic hygiene services, often overlooked in emergency response strategies, as a vital component of humanitarian aid.

Target audience: who would cover this
Story potential: 7/10

Press Release

NASHVILLE, TN - October 15, 2026

ShowerUp announced today that it has been named a Finalist in Individual Recognition (Non Profit) Humanitarian Action & Services for The 6th Annual Anthem Awards. Anthem Winners are selected by the International Academy of Digital Arts and Sciences. Judges for the 6th Annual Anthem Awards include an esteemed panel of leaders from leading organizations and companies dedicated to social impact.

ShowerUp is a faith-based nonprofit providing mobile showers, laundry services, and personal care necessities to people experiencing homelessness. Headquartered in Nashville, TN, the organization currently serves 10 cities nationwide. ShowerUp has also become a trusted disaster relief responder, deploying mobile shower and laundry units to 20 disaster sites across the U.S.

“It’s an honor to have been chosen as a finalist for the Anthem Awards,” says ShowerUp Co-Founder and Executive Director Paul Schmitz. “This has never been about showers. It’s about people. This nomination truly belongs to the thousands of volunteers, donors, churches, and businesses who give of their time and resources each week to let our friends know they are seen and valued. We hope this moment encourages others to find a way to serve as we prepare to deliver our 100,000th shower this fall.”

“We’re thrilled to see the impact sector bounce back, share their stories, and expand their impact after a challenging year last year,” said Anthem Awards General Manager, Patricia McLoughlin. “This year’s Finalists are truly setting the standard for how to advocate for a cause, inspire action, create impact, and overall make this world a better place.”

Alongside the Finalist Announcement comes the launch of Anthem Community Voice in Partnership with NationBuilder, an annual voting campaign and celebration to uplift the work of Anthem Finalists. Supporters can celebrate ShowerUp’s work online from October 13th to October 29th at celebrate.anthemawards.com.

All Finalists are also in the running to win a Gold, Silver, or Bronze Anthem Award selected by Anthem judges. All Winners for the 6th Annual Anthem Awards will be announced on November 5, 2026.

Notes to editors

About ShowerUp ShowerUp is a faith-based 501(c)(3) nonprofit providing mobile showers, laundry services, and personal care necessities to people experiencing homelessness. Founded in 2016 by Paul and Rhonda Schmitz, the organization is headquartered in Nashville, TN, and currently serves 10 cities nationwide: Nashville, TN; Cookeville, TN; Huntsville, AL; Chicago, IL; Wichita, KS; Clearwater/St. Petersburg, FL; Tampa, FL; Chattanooga, TN; Memphis, TN; and Columbia, SC. The organization has also become a trusted disaster relief responder, deploying mobile shower and laundry units to 20 disaster sites across the U.S. For more information, visit https://showerup.org and engage with them on Instagram and Facebook. About The Anthem Awards Launched in 2021 by The Webby Awards, The Anthem Awards recognizes impactful brands, nonprofits, and individuals that are setting the standard for good worldwide. The Anthem Awards honors work across seven core causes: Belonging & Inclusion; Education, Art & Culture; Health; Human & Civil Rights; Humanitarian Action & Services; Sustainability, Environment & Climate; and Technology. This season’s partners and sponsors include NationBuilder, Sustainable Brands, NationSwell, The Bloom, the Social Innovation Summit and The Nonprofit Alliance. The Awards were founded in partnership with the Ad Council, Born This Way Foundation, Feeding America, GLAAD, Mozilla, NAACP, NRDC, WWF, and XQ. About The Webby Awards Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites and Mobile Sites; Video & Film; Advertising, Media & PR; Apps, Software & Immersive; Social; Podcasts; Games; Creators and AI. Established in 1996, The Webby Awards received over 13,000 entries from all 50 states and over 70 countries worldwide this year. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include Adobe, WP Engine, Patreon, ElevenLabs, Framer, Meta, NAACP, KPMG, The Wall Street Journal, Deadline, The Hollywood Reporter, SXSW, The Podcast Show, and Authentic.

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