Trailblazing beverage brand Señorita has officially expanded its portfolio into the fast-growing THC spirits category with the release of “1777,” a highly anticipated 750ml nonalcoholic hemp-derived THC spirit. The launch, recently featured on the leading industry news platform BevWire, highlights a major shift in how brands are elevating the zero-proof social drinking experience.
Launched just ahead of the peak summer entertaining season, 1777 brings established winemaking expertise to the cannabis beverage space. Crafted by acclaimed winemakers Joel Gott and Charles Bieler, the new spirit offers consumers a sophisticated alternative to traditional alcohol. 1777 delivers a sociable, calibrated experience with 10mg of THC per 1.5 fl oz serving, featuring a complex flavor profile that layers smooth agave and bright Mexican lime with uplifting Acapulco Gold terpenes, sweet dragon fruit, and a subtle chili finish.
By utilizing a traditional 750ml bottle format, Señorita is strategically mirroring the classic spirits experience—perfect for sharing, mixology, and the ritual of a crafted cocktail, but without the hangover.
Industry-Shaping News Amplified by BevWire Señorita’s move into large-format THC spirits represents a pivotal moment in the convergence of traditional beverage craft and cannabis innovation. BevWire, the premier digital publication and press distribution network for the global beverage industry, is proud to be the hub where these game-changing announcements are made.
“Señorita’s launch of 1777 is exactly the type of industry-shifting innovation our readers rely on us to cover,” said a spokesperson for BevWire. “The beverage landscape is evolving faster than ever. As legacy winemakers and forward-thinking brands scale up their THC and zero-proof offerings, BevWire remains the essential destination for distributors, investors, and professionals to stay ahead of market trends.”
Share Your Brand’s Story on BevWire Señorita’s successful expansion serves as a prime example of the visibility brands can achieve within the highly competitive alternative beverage space. BevWire encourages beverage companies—from craft breweries and legacy distilleries to functional beverage startups—to utilize its “News by Wire” syndication services. By partnering with BevWire, brands ensure their latest innovations, mergers, and product announcements are seen by top-tier industry professionals globally.
To read the full coverage on Señorita’s 1777, or to submit your company’s press release to the industry’s top network, visit www.bevwire.com.
