Search Theory, a start-up search agency founded by David Vernon and Sara Kavanagh and which opened its doors in April this year, has secured four major client wins as it continues to build its portfolio within five months of opening its doors. The clients span across a wide range of sectors, including luxury travel, auctioneering, food services and agricultural waste recycling.
Founded in 2011 by travel expert Jo Mackay, Bookings For You is an Italian villa rental specialist offering more than 400 handpicked properties across Italy. Combining award-winning customer service with extensive local knowledge, the company is well regarded for providing a personalised approach to helping travellers create memorable Italian holidays.
Based in Stockport, Greater Manchester, Simon Charles is one of the biggest online auctioneering sites in the UK and across Europe. The brand specialises in retail returns, overstock, and dealing in wholesale goods from some of the UK’s biggest retailers. With over 70 years of experience, the brand auctions off more than 10,000 lots per week across various categories including home goods, luxury clothing, sports equipment, children’s toys and more.
In food services, the agency also won a pitch for The Street Food Company, an award-winning specialist culinary solutions company focused on bringing authentic, globally-inspired street food flavours to the foodservice market. With flavours ranging from Korean Bulgogi Paste to Mozambican Coconut Piri Piri, the brand has built a reputation for innovative, convenient products that help foodservice operators deliver exciting international flavours.
The team has also welcomed Farm Waste Solutions, a specialist agricultural recycling and waste management business based in Andover, Hampshire, which supports farmers and rural businesses across Southern England. Keen to support British farming, the brand focuses on helping farmers to divert waste from landfill while recovering valuable materials and developing a more circular approach to agriculture.
Search Theory will take the lead on SEO, PPC and digital marketing strategies across these new clients to strengthen organic visibility, increase qualified leads and support long-term digital growth.
The win comes at a transformative time for the agency. The team recently welcomed their seventh hire since opening their doors in April 2026. The agency currently provides SEO, Paid Media, Digital PR and Digital Marketing services, including Email Marketing and Social Media support.
Celebrating these new client wins, David Vernon, co-founder of Search Theory, said: “It’s safe to say that we have definitely been busy since our launch in April! Sara and I are incredibly proud of the team for the work we have put in to secure these exciting and incredibly diverse clients. Each business has ambitious growth plans and very different challenges, which is exactly the kind of work we love as an agency. I know our team has what it takes to deliver tangible results in search across our client portfolio. And we won’t stop here; we’re still actively pitching new businesses during this exciting period on our journey. We really can’t wait to welcome more brands and make their search goals a reality.”
