News By Wire

Sci-Tech Daresbury’s Breathe Technologies leads The Perfume Shop into Warehouse Automation

In the past few weeks, The Perfume Shop, the UK’s largest fragrance retailer, has been testing and has officially launched its new cutting-edge warehouse automation system at its warehouse in Dunstable processing hundreds of customer orders with high success.

The new system, provided by Breathe Technologies – based at the Sci-Tech Daresbury campus in the Liverpool City Region – will lead to improved efficiencies with three times quicker processing of customer orders and a reduction in packaging of 40%.

Breathe Technologies was selected by The Perfume Shop to design and deliver an integrated solution, comprising both conveyor and machinery together with Breathe’s Orquestr8 Software execution and control system. Orquestr8 is Breathe’s proprietary AI driven software platform that simplifies and harmonises the integration of physical automation and digital systems in the warehouse.

The £2.5M investment by The Perfume Shop into Breathe Technologies’ industry-leading automated packaging system will:

●       Further accelerate The Perfume Shop’s commitment to reducing the environmental impact of its outbound supply chain.

●       Future-proof distribution capabilities and operations to enable The Perfume Shop to continue to provide great service and always meet their delivery promise both to stores and customers.

●       Reduce trailer fill and reduce packaging by 40%

Breathe Technologies’ advanced warehouse automation system will allow the packing machines to fold boxes to the size of the content included, reducing the overall cardboard and parcel size. Not only this, but the cardboard used is made in the UK and is 90% recyclable. Overall, with these new innovations in place, it will mean a reduction in reduced carbon emissions for The Perfume Shop, as less delivery trucks will be required on the road.

With a growth in online traffic and an expectation that their e-store will deliver around 28% of their sales this year with growth vs. last year, The Perfume Shop’s investment in Breathe Technologies’ warehouse automation solution will allow them to fulfil ambitious sales targets.

David Carroll, CEO of Breathe Technologies, said, “We are delighted to have supported The Perfume Shop as they invest in the latest smart warehouse technology.

“The real impact of the system is derived from Orquestr8, with its ability to provide visibility and control across the packing function. Not only does it support their rapid online growth and high customer service standards now and in the future but also their commitment to a sustainable operation playing its part in reducing carbon emissions.”

Gill Smith, Managing Director from The Perfume Shop, said, “This scale of investment demonstrates The Perfume Shop’s commitment to our customers, our communities, and our colleagues.

“While we remain committed to delivering a brilliant customer shopping experience, we’re also seeing our e-commerce business move from strength-to-strength. Investment into warehouse automation will ensure we’re keeping up with the increasing demands of our online business.”

Press release information

Date:

Image File:

 
The new system at The Perfume Shop's warehouse in Dunstable

Area / Region:

Notes to editors

Notes to editors: About Breathe Technologies Formed in 2009, Breathe Technologies provide Smart warehouse technology unifying physical and digital warehouse assets & automation to provide Process improvements. Breathe Orquestr8 Warehouse Software suite is AI enabled to optimise warehouse and fulfilment operations in real time and delivers digital insights providing extraordinary value to clients. Breathe provide a unique combination of skills and experience in operations, process control, software and automation. Our services provide an improved customer experience and unlock considerable value for our clients. www.breathetech.co.uk About The Perfume Shop The Perfume Shop is the UK’s largest specialist fragrance retailer with over 211 shops nationwide, selling all major designer fragrance brands at value for money prices. The Perfume Shop also gives its customers that little bit more: FREE gift wrap service available in store FREE impartial perfume advice FREE Rewards Club Membership to earn Perfume Points every time you spend The Perfume Shop packaging for online deliveries is made from 80% post-consumer waste and is 100% recyclable. The Perfume Shop now provides stores with paper bags only, saving seven million plastic bags from entering the UK market each year. The Perfume Shop were the first retailer to introduce the Thierry Mugler refillable bottle and continue to work with their suppliers to offer customers sustainable solutions. The Perfume Shop has a fantastic fragrance finder tool for all customers to use when selecting their scent of choice. The Fragrance Finder Tool can be found here. About Sci-Tech Daresbury Sci-Tech Daresbury is the home of pioneering science, technology, and business. It creates the conditions for ambitious businesses to accelerate growth and deliver real-world impact by solving the challenges of tomorrow. Located in the Liverpool City Region, the campus combines world-class science infrastructure – including particle accelerators and supercomputers – a collaborative community, tailored business support and state-of -the-art office and laboratory space. Its “Home for Life” offering provides the perfect business location for technology companies to scale their business. Entrepreneurs and scaling businesses sit alongside international giants to innovate, collaborate with world-leading scientists and academics, other businesses, and gain access to new markets around the globe while attracting and retaining the industry’s brightest minds. Our Talent and Skills strategy RADAR, helps campus companies more effectively attract, develop, and retain the talent they need. Originally established in 2006, in December 2010 a new private-public joint-venture partnership was created to spearhead the longer-term development of the campus. Partners in the private-public joint-venture partnership are developers Langtree, Science and Technology Facilities Council (STFC), and Halton Borough Council. Last year, Sci-Tech Daresbury opened its Violet development on campus. Violet encompasses two buildings (V2 and V3) providing 12,000 sq ft each and one building (V1) of 19,000 sq ft. Each building entails floor plates of around 4,300 to 6,300 sq ft. Violet Phase One – completed in February 2022 – comprised a £17.8million scheme of 43,000 sq ft of Grade A office and innovation space across three buildings V1 at 19,000 sq ft and V2 and V3 providing 12,000 sq ft each. The complex is already 85% occupied, owing to existing campus firms that scaled up – including ORCHA, Peak Technology Solutions and MCS – and international leaders that made it their new UK/EMEA base, including Geek+ and Blackmagic Design. The three buildings boast the highest energy efficiency standards and are the perfect environment for dynamic, forward-thinking science and technology focused businesses. A combination of existing campus firms scaling up into Violet and international firms choosing it as their UK basis means there is now only a floor and a half (6,361 sq ft) left at the complex.
Home

Media contact

Media contact name:

Farhana Khan

Media contact business / organisation:

Influential Agency

Media contact telephone:

07727560606

Media contact email:

All done!
Thank you for subscribing.

Email Subscription