Sales Agents Ltd, the company behind Salesagents.uk, has acquired all assets of AgentBase, the UK’s longest-established specialist platform for independent sales agents and commission-based partners.
Founded in 1993, AgentBase was the first UK business created specifically to serve the independent sales agent market. Over more than 30 years, it supported thousands of sales agents and companies through opportunity listings, educational resources, and its Agency Opportunities Magazine, which evolved from a physical publication into a digital format with a long-standing back catalogue.
Fewer than 5% of UK companies have been in existence for 30 years or more, according to UK government business population data, making AgentBase’s longevity a notable achievement within a highly specialised sector.
For many years, AgentBase and Salesagents.uk, which began operations in 2016, have been recognised as the two leading specialist platforms in the UK sales agent space. Bringing the two platforms together creates a single service that combines deep industry experience with modern technology and tools.
The combined platform will offer companies faster and more effective ways to connect with skilled, commission-based sales agents, while providing agents with access to more opportunities, greater visibility, and continued support through trusted resources.
Commenting on the acquisition, Stephen Craine, Director at Sales Agents Ltd, said:
“AgentBase helped create the UK sales agent market as we know it today. Our focus now is to carry that legacy forward, combining long-standing experience with modern tools that help companies and sales agents work together more effectively.”
