Kolsquare, the leading platform for data-driven influencer marketing, is pleased to announce the appointment of Robin Ward as VP of Sales for Europe. With a proven track record in sales and marketing leadership, he will play a pivotal role in expanding Kolsquare’s presence across Europe, with a focus on continuing to establish the company as a key player in the UK market.
Robin brings extensive experience in the MarTech and influencer marketing sectors, having previously held international leadership positions at major influencer companies. His expertise in brand partnerships, international market expansion, and sales strategy makes him well-positioned to drive Kolsquare’s growth in the UK alongside other key markets across the EU, ensuring it is recognised as a leader in the rapidly evolving influencer marketing space.
“I’m excited to join Kolsquare at such a transformative time for the influencer marketing industry,” he says. “While Kolsquare is already a major force in Europe, I see a huge opportunity to grow our presence in the UK. My goal is to demonstrate the value Kolsquare brings to brands by providing data-driven insights and authentic influencer collaborations that drive real impact.”
Influencer marketing on the rise
Robin’s appointment comes at a time of unprecedented growth in influencer marketing, as brands continue to shift their advertising spend toward digital and creator-led strategies. A clear indicator of this trend is Unilever’s recent decision to increase its investment in influencer marketing, raising its budget allocation from 30% to 50% of total advertising spend. CEO Fernando Fernandez emphasised the importance of having trusted voices speak for brands at scale, recognising that influencers are uniquely placed to have authentic and engaged relationships with today’s consumers. (ft.com).
“This was a seismic piece of news for the creator industry. When the CEO of a company of Unilever’s stature, one of the most influential out there, signals his intention in the influencer space, everyone takes notice.”
Robin joined Kolsquare after spending a year as Commercial Director for start-up shopping platform i love it and prior to that, he was head of brand partnerships in Europe for global technology platform LTK. There, he played a key role in expanding LTK’s presence in International markets, driving revenue and growth and helping to place LTK as a leading global creator/commerce platform.
Under Robin’s leadership, Kolsquare aims to help brands navigate this evolving landscape, providing best-in-class influencer marketing solutions backed by advanced data analytics.
