Rhug Estate Backs 16,800ft Challenge to Provide Christmas Dinners for Veterans

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Rhug Estate is supporting a fundraising mountain climb by Dr Richard Mottershead to provide Christmas dinners for homeless and vulnerable veterans in Wales. Dr Mottershead will scale Mount Ararat in Turkey to raise funds for the charity Change Step, with Rhug Estate supplying meat for the meals and The Drovers Arms preparing them. The initiative aims to ensure veterans feel remembered and supported during the festive season.

EDITORIAL INSIGHT: Context, industry insight and market perspectives of this news story

Support for veterans, particularly those facing homelessness or isolation, remains a pressing issue in Wales and across the UK, with local initiatives continuing to play a vital role in meeting needs that often go unmet by mainstream services. The collaboration between Rhug Estate, The Drovers Arms, and Dr Richard Mottershead highlights the ongoing importance of community-led efforts in providing practical support and a sense of belonging to those who have served.

While this announcement centres on a specific fundraising challenge and seasonal gesture, it also reflects the value placed on partnerships between local businesses, individuals, and charities. For those involved in community engagement or corporate social responsibility, the initiative stands as an example of how targeted action can deliver direct benefits, particularly during the winter months when social isolation and hardship are most acute for vulnerable groups.

Story Ideas
Human interest

Professor’s Mount Ararat Climb for Veteran Support and Research Tribute

Professor Richard Mottershead's climb of Mount Ararat is a personal and philanthropic journey, raising funds for veterans while honouring a late colleague's legacy in mental health research.

Target audience
human interest sections, national newspapers
Story potential
7/10
Local/community

Local Business and Community Support for Veteran Christmas Dinners

The collaboration between Rhug Estate, The Drovers Arms, and Professor Richard Mottershead highlights local businesses and individuals coming together to support veterans by providing Christmas dinners.

Target audience
local newspapers, community bulletins
Story potential
8/10
Press Release

LONDON - SEPTEMBER 21, 2026

Rhug Estate is once again throwing its support behind a remarkable mountain challenge which will help provide Christmas dinners for homeless and vulnerable veterans across Wales.

Dr Richard Mottershead, a Professor of Nursing from Llangynhafal, is preparing to scale Mount Ararat in Turkey, standing more than 16,800ft above sea level, to raise funds for Adferiad’s veterans’ service, Change Step.

For the third year running, Rhug Estate, near Corwen, will supply award-winning meat for the festive meals, while The Drovers Arms at Rhewl, near Ruthin, has stepped forward to prepare them.

Richard is funding the expedition himself so every penny donated can go directly towards providing Christmas dinners for up to 50 veterans supported by Change Step.

“I’ve been involved in supporting the development of Change Step from its very beginning around 15 years ago,” he said.

“My goal is to provide Christmas meals for veterans who may otherwise face Christmas without the warmth and companionship many of us take for granted.

“Mount Ararat will be a real test of endurance, with altitude, freezing temperatures and difficult mountain conditions, but every difficult step will have a purpose.

“I’ll be climbing for veterans who have faced challenges far greater than anything I will experience on a mountain.”

Lord Newborough said Rhug was proud to once again stand alongside Richard and the local community in supporting the campaign.

“It is a privilege to support Richard and Change Step again and to know produce from Rhug will help provide a Christmas dinner, and hopefully a sense of warmth and belonging, for veterans who have given so much,” he said.

“This is a wonderful example of what can happen when people and businesses come together for a good cause.

“Rhug will provide the meat and, with The Drovers Arms generously agreeing to prepare the meals, every donation Richard raises can go that bit further.

“Quality food has the power to bring people together and at Christmas especially, nobody should underestimate what a proper meal and knowing people are thinking of you can mean.”

Sion and Sam Roberts, owners of the Drovers Arms, added: “We have a strong commitment to supporting local community initiatives and are so proud to help bring some Christmas warmth and kindness to those who have served.”

The challenge follows Richard’s fundraising climb of Mount Halgurd in Iraqi Kurdistan last year, when Rhug also donated produce to the Christmas meals campaign.

His latest expedition has an added personal significance.

Richard has been awarded a full PhD scholarship by the Government of Iraq and is conducting a global study into migration, mental health and wellbeing.

Turkey was the first country to offer support for the research through Professor Dr Yasemin Buran Cirak of Istinye University.

Professor Buran Cirak championed the need for a compassionate global study but sadly passed away unexpectedly this year.

Richard will dedicate his Mount Ararat climb to her legacy, her family and colleagues.

He added: “There is a simple message behind all of this.

We remember our veterans and want them to know they have not been forgotten.”

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