Regional retail institution Yorkshire Trading Company to open at Flemingate

Image credit: Regional retailer Yorkshire Trading Company is to open a new store at Beverley’s Flemingate centre. Pictured outside the unit are Mark Johnson, left, Operations and Compliance Manager at Yorkshire Trading Company, and Jason Platten, Head of Retail and Leisure at Wykeland Group, Flemingate’s owner and operator. Picture: R&R Studio.

Editorial Brief
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Yorkshire Trading Company is set to open a new 10,300 sq ft store at the Flemingate centre in Beverley, creating around 25 jobs. This expansion adds to their 34 existing locations and marks their entry into a popular retail destination that hosts both national and independent retailers. The move is expected to increase foot traffic at Flemingate and strengthen the centre's retail offerings.

EDITORIAL INSIGHT: Context, industry insight and market perspectives of this news story

This addition to Flemingate reflects the ongoing appeal of established regional retailers in prominent local shopping centres. Yorkshire Trading Company’s arrival is set to broaden the centre’s tenant mix, bringing a familiar name to Beverley and providing further choice for local shoppers.

For Flemingate, securing a large-format tenant with strong regional recognition may help sustain visitor numbers and support the centre’s position in a competitive retail environment. The creation of new jobs will also be welcomed locally, particularly as the retail sector continues to adapt to shifting consumer habits and the challenges facing high streets across the UK.

Press Release

HULL, UK - July 31, 2026

Popular regional retailer Yorkshire Trading Company is to open at Beverley’s Flemingate centre.

The long-established business has committed to a 10,300 sq ft store at Flemingate, joining the line-up of national and independent operators at the East Yorkshire retail and leisure destination.

Yorkshire Trading Company will occupy one of the largest units at Flemingate, with the store expected to open in the next few weeks.

The opening will create around 25 full-time and part-time roles, with Yorkshire Trading Company currently hiring for the new Beverley team.

Yorkshire Trading Company is a multi-generational family business, based in East Yorkshire, with 34 stores in key locations, including York, Ripon, Skipton, Whitby, Knaresborough and Malton.

What began as a humble corner shop in Hull, in 1939, has developed into a growing retail business offering more than 10,000 products, in store and online. Yorkshire Trading Company specialises in a range of household essentials, DIY, clothing, garden products, and toys and games.

Flemingate is already home to leading national retailers such as H&M, Dunelm, Sports Direct, Superdrug, The Entertainer, Shoezone, Card Factory and Poundland, alongside independent businesses including Art & Soul, Baytree Interiors and Beverley Travel.

Flemingate is owned and operated by Hull-based commercial property and regeneration specialist Wykeland Group, which was advised on the Yorkshire Trading Company transaction by retail property consultants Rawstron Johnson and Pudney Shuttleworth.

Jason Platten, Wykeland’s Head of Retail and Leisure, said: “Yorkshire Trading Company is one of the region’s great high street success stories and we’re delighted to welcome them to Flemingate and Beverley.

“We’re sure Yorkshire Trading Company will be a very popular addition to Flemingate, driving further footfall to the centre and complementing the existing strong retail and leisure offering.”

Yorkshire Trading Company is now into the fourth generation of family ownership and employs almost 600 people across its head office and its stores in Yorkshire and surrounding areas, including Lincolnshire, Derbyshire, Nottinghamshire and Northumberland.

Mark Johnson, Operations and Compliance Manager at Yorkshire Trading Company, said: “Beverley is a location we’ve been looking at for many years. It’s a traditional market town, with a strong sense of community – we’ve just been waiting for the right unit, in the right place, to become available.

“Flemingate gives us exactly that, and we’re now working hard as a team to get the new store ready for opening. Beverley complements the other stores we have in the area, from Bridlington and Driffield to the north, down to Louth and Skegness in Lincolnshire.”

Notes to editors

Notes to Editors Flemingate
  • Developed and owned by Hull-based regeneration company Wykeland Group, the Flemingate development is Beverley’s largest ever regeneration scheme.
  • Flemingate has extended and enhanced Beverley town centre and made the historic market town a bigger draw than ever before. In addition to many leading national retailers that could not previously be accommodated in Beverley, Flemingate has brought much-needed new facilities to the town, including East Riding College, an 80-bed Premier Inn, six-screen independent Parkway cinema and 130 new homes.
Wykeland Group
  • Wykeland Group is one of the North of England’s leading property development and investment companies, with an exceptional track record of delivering outstanding projects creating a legacy of regeneration, job creation and economic growth.
  • The company has a development pipeline in excess of £1bn in the Yorkshire, Lincolnshire and the Humber region and works with blue chip businesses and public sector organisations to deliver award-winning developments.
  • Wykeland owns and operates many of the region’s premier business parks and commercial developments, including the flagship Bridgehead site close to the Humber Bridge; the @TheDock tech campus in Hull’s Fruit Market; the fast-growing Melton West business park, west of Hull; northern Lincolnshire’s foremost business location, Europarc; and the Flemingate retail and leisure destination in Beverley, East Yorkshire. Wykeland also owns and operates the Waterside centre in Lincoln.
  • The company’s brand statement “Regeneration for the next generation” reflects Wykeland’s long-term view, commitment to sustainable, environment-friendly development and passion for bringing together physical, social and cultural regeneration.

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